Fortune | FORTUNE 07月26日 00:05
Hulk Hogan’s death could be bad news for Hooters
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摔跤界传奇人物Hulk Hogan(Terry Bollea)的离世,不仅标志着一个时代的结束,也可能给美国连锁餐厅Hooters的未来带来不确定性。Hogan的Real American Beer品牌于上个月提出了收购Hooters的要约,最初仅针对公司知识产权,后扩展至收购Hooters of America及其全球400多个门店。Hooters此前已申请破产并关闭多家门店,尽管管理层表示公司将继续运营,但仍吸引了其他竞标者。Real American Beer的收购方案着重于从零开始重建Hooters,引入新的运营模式、收入来源和文化战略,旨在吸引年轻消费者,而非仅仅保留怀旧感。Hogan去世后,此次收购要约的后续进展尚不明朗。根据美国酒类法律,酒精品牌不得拥有餐厅,若收购成功,Real American Beer需设立独立实体来管理Hooters。值得注意的是,Hooters曾是首批同意销售Hogan啤酒的连锁店之一,两者之间存在一定的历史渊源。

💪 Hulk Hogan的Real American Beer品牌曾积极寻求收购陷入财务困境的Hooters连锁餐厅,并已从最初仅对知识产权的竞标扩展到整体收购,显示出其重塑Hooters的雄心。

📉 Hooters在今年6月申请破产并关闭了多家门店,尽管公司管理层承诺将通过优化业务和纯加盟模式来巩固其品牌地位,但这也为外部竞购者提供了机会。

🚀 Real American Beer的收购提案强调“从零开始重建”,计划引入创新的运营模式、多元化的收入来源(如周边商品、合作及体验式门店)以及旨在吸引20-30岁年轻群体的文化策略,目标是开启Hooters的新篇章,而非仅仅是保留怀旧元素。

⚖️ 根据美国现行的酒类法律规定,酒精品牌被禁止直接拥有餐厅。若Real American Beer的收购最终获批,将需要成立一个独立的实体来管理Hooters,以符合法律要求。

🤝 Hulk Hogan的去世为此次收购增添了不确定性。Hogan的Real American Beer品牌在Hogan逝世后是否会继续推进对Hooters的收购要约,目前尚未有明确的回应,交易的未来走向仍待观察。

    Hulk Hogan’s Real American Beer was bidding to buy Hooters before his death. It’s now unclear if that offer will continue. Hogan died Thursday, reportedly of cardiac arrest.

The death of Hulk Hogan (real name Terry Bollea) Thursday marked the end of an era in the wrestling world, but it could put the future of a national restaurant chain at risk as well.

Bollea’s Real American Beer brand had launched a bid to acquire Hooters just last month. After initially bidding only for the company’s intellectual property, it expanded that bid to acquire all of Hooters of America, including the over 400 locations across the world.

Hooters filed for bankruptcy in June, abruptly closing dozens of locations. Management at the time said the company wasn’t “going anywhere” and that “by optimizing our business in support of our long-term goals, Hooters will be well-positioned to continue our iconic legacy under a pure franchise business model.”

That didn’t stop bidders from emerging. Real American Beer found itself in competition with a proposal led by Hooters Inc., which oversees some franchised Hooters locations. The company’s cofounder was a part of that group.

“Real American’s bid is different,” the company said at the time of its bid. “It’s about rebuilding Hooters from the ground up, with a fresh operational model, new revenue streams (merchandise, partnerships, experience-first locations), and a cultural strategy designed to reengage diners in their 20s and 30s. This isn’t about preserving nostalgia. It’s about unlocking Hooters’ next chapter, with real investment, real leadership, and a real plan to win.”

Great American Beer did not reply to Fortune‘s request for comment about the state of the acquisition offer following Hogan’s death.

If the bid is approved, Great American Beer would need to launch a separate entity to own Hooters, since liquor laws in the U.S. prohibit alcohol brands from owning restaurants.

Hooters and Hogan’s beer have a history, however. The chain was one of the first to agree to serve the lager last June.

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