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Apple broadens App Store’s age rating system
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Apple近期更新了其App Store的年龄分级系统,新增了13+、16+和18+等分级,并移除了12+和17+的区间。开发者需要回答一系列新的年龄分级问题,以识别应用中的敏感内容。此次更新旨在为家长提供更精确的应用指导,防止儿童下载不适龄的应用。新系统也涉及到用户生成内容、应用内广告以及家长控制等信息的披露。这些变化是Apple更广泛儿童安全倡议的一部分,并与当前关于网络儿童保护的立法争议相呼应。Apple通过提供开发者API来保护儿童个人信息,同时鼓励开发者整合该API以提供更适龄的应用体验。

🌟 Apple大幅调整App Store年龄分级,引入13+、16+、18+新分级,并取消12+、17+,旨在提供更细致的应用内容指导。这意味着应用开发者需要更精确地评估和申报其内容,以符合新的分级标准。

🛡️ 为配合新分级系统,开发者需回答关于医学、健康、暴力内容以及用户生成内容和广告等一系列问题。Apple会根据这些信息计算应用的适龄分级,并允许开发者在App Store Connect中查看和修改,以确保内容与分级相符。

👨‍👩‍👧‍👦 新的年龄分级系统和相关信息披露,旨在增强家长对应用内容的了解,帮助他们做出更明智的下载决策,并阻止儿童安装超出其年龄范围的应用。App Store在内容推荐时也会考虑应用的适龄性。

🔒 Apple通过提供开发者API来保护儿童的个人信息,如生日。该API允许开发者获取必要的年龄范围信息来定制应用体验,同时避免儿童直接输入年龄可能带来的不准确性。然而,开发者仍需选择集成此API才能生效。

Apple is expanding its age rating system for apps. The company on Thursday said it has updated its age rating system to add 13+, 16+, and 18+ ratings to the existing slate of 4+ and 9+ ratings, and remove the 12+ and 17+ age ranges. In addition, app developers will need to answer a new set of age rating questions to help identify the sensitive content in their app. Developers will also be able to update their apps’ age ratings to one of the new options, if needed.

The company says it has automatically updated all apps and games across the App Store to align with the new system, which is available in the beta versions of iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26. The public betas went live yesterday, and the general release will roll out this September to all customers.

As part of the updated system, developers will need to inform Apple about their in-app controls and app capabilities, answer questions about medical and wellness topics, and disclose whether their app or game contains violent themes. Apple will then calculate the appropriate age rating, which developers can view and modify in App Store Connect.

The ratings are intended to offer parents more specific guidance about the apps their kids want to download, and will prevent kids from installing apps that exceed their age range. On Apple’s side, the App Store also won’t feature certain apps in areas like the editorial stories, Today, Games, and Apps tabs if they’re not age-appropriate for the child using the device.

The expanded age ranges are part of a broader update around child safety initiatives announced earlier this year. For parents, Apple is making it easier to set up child accounts and share information about their kids’ ages. This data will be shared with app developers to help provide age-appropriate content. (Some of the changes for child accounts were first made available in the public beta of 18.4, out earlier this year.)

App Store product listings will also be updated to include more information to help guide guardians’ decisions about whether or not an app or game is right for their child or teen. For instance, guardians will be informed if the app features user-generated content or ads, both of which could expose younger children to adult content. Plus, they’ll be informed if an app offers built-in parental controls.

Increasing an app’s age rating could reduce its visibility and distribution, which could encourage app developers to introduce parental controls or other age-appropriate experiences.

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The changes to the App Store arrive as legislative disputes grow at both the state and federal levels about how children should be protected online, with U.S. states introducing new bills and laws that would require app store operators to check kids’ ages to get parental consent for downloading apps. Apple and Google would prefer that the app makers themselves handle the age-verification process, but larger tech companies like Meta have lobbied for app stores to do the verification.

Apple’s solution is a system that will protect the child’s personal information, like their birth date, by offering a developer API that gives them access to the age range information they need to customize their app experience appropriately. Because this information would be provided by the parent during the set-up of a new device, it’s more likely to be accurate than if kids entered their birthday or age into an app directly, as kids may lie about their age to access an app’s full experience.

However, for this to work, developers will have to opt to integrate with the new API.

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Apple App Store 年龄分级 儿童安全 隐私保护
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