We currently sit in that glorious period between Apple’s WWDC and the tech giant’s autumn iPhone release, which means there’s a lull in the action. Where’s there’s a lull, there is speculation, and while we’re pretty certain the iPhone 17 is coming — along with everything announced at WWDC 2025 — there may still be some things in the pipeline for Apple.
The below products are mostly rumors until Apple actually announces them. After all, delays happen and that’s certainly been true of Apple products the last few years. The Vision Pro, for instance, was delayed multiple times before its eventual release in 2024.
In any case, if you’re fiending for some Apple tech, late 2025 may be the time for you as there are plenty of products that may come out by then.
Apple Watch Series 11, Ultra 3, and new SE
When Apple released the Apple Watch 10, it was a mild disappointment for many, since it was essentially the same design as earlier versions but with upgraded internals. This was despite rumors that some redesigns were coming. Additionally, the Apple Watch 10 launched alone, with the SE and Apple Watch Ultra not receiving upgrades.
According to rumors, that may change this year. For starters, the Apple Watch Ultra 3 may be the first watch in the series to feature Apple Intelligence. In addition, it’s rumored that the Apple Watch 11 and a new Apple Watch SE are in the works. For the new SE model, Apple has reportedly run into production issues so it may be delayed another year. However, until September’s alleged release date, we won’t know for sure.
AirPods Pro 3
Apple launched the AirPods 4 in late 2024 with some neat new features like a built-in hearing test along with hearing aid features. In 2025, it seems like the AirPods Pro is getting its turn in the spotlight with the rumored debut of the AirPods Pro 3. The series hasn’t been updated since the AirPods Pro 2 released in 2022, so it’s definitely due for an upgrade.
For the AirPods Pro 3, the rumored upgrades are about what you’d expect. Apple is reportedly improving audio quality and active noise cancelling, while also inheriting the hearing aid features from the AirPods 4. It’s likely getting a new chip to improve performance across the board and may borrow some design elements from the AirPods 4, such as the capacitive touch pairing button.
Apple TV 4K
The Apple TV 4K will be the first Apple TV device released since the prior generation dropped in 2022. The current model is powered by an A15 bionic chip, the same one that’s found in the iPhone 14, so it’s probably due for an upgrade. Per rumors, the upgraded model will likely sport an A17 Pro, A18, or A19 chip, which should boost performance quite a bit.
The rumors also say that the device will support Apple Intelligence, and since that requires 8GB of memory, that means the amount of memory will double from the current model's 4GB. Additional Apple supply chain analyst Ming-Chi Kuo reports that Apple may be working on Wi-Fi 6E and Wi-Fi 7 versions of its wireless chips. If that upgrade makes its way into the Apple TV 4K it should help keep the product relevant if the next generation takes three more years to drop.
HomePod mini 2
Much like the Apple TV 4K and AirPods Pro 2, Apple hasn’t launched a new HomePod mini in a long time. Unlike those other two, it’s been an even longer five years since its last release. That could change in 2025 with the rumored release of the HomePod mini 2. Rumors of this started with Mark Gurman’s Power On newsletter, where he said that the new device should be coming by the end of the year.
Not too much is known about the mini 2. Allegedly, it’s coming with an Apple-designed Wi-Fi and Bluetooth chip, which will support Wi-Fi 6E. Nothing else has been confirmed, but, after five years, it feels safe to assume that Apple will pop-in a different processor and do something to improve sound quality. New colors aren’t outside the realm of possibility either.
Apple’s smart speaker with a display
Speaking of HomePods, Cupertino has allegedly been working on a smart display similar to the Google Nest Hub that is basically a speaker with a screen. This new device would blend the HomePod, iPad, and Apple TV tech together and push Apple more into the smart home space alongside Amazon and Google. It’s codenamed the J490, at least according to rumors.
Of all the products on this list, the smart display is the least likely to come out in 2025. It was originally supposed to be introduced in March 2025, per Mark Gurman, but software issues delayed the product. A late 2025 release date is expected but rumors suggest the company could also wait until 2026.
AirTag 2
The original AirTag was a piece of tech that helped launch a whole industry of trackers. AirTags launched in 2021, and despite being a little boring, they were found to be supremely useful for finding lost items. The upgraded AirTag 2 is expected to launch alongside the iPhone 17 later this year. For the record, we don’t know how Apple will name the AirTag 2 and we’re just calling it that for simplicity's sake.
The rumors came from 9to5mac and just like the HomePod mini 2, we still don’t know a ton of the details. The new tag will apparently be compatible with iOS 18.6, so it’ll work with older iPhones. It’s also expected to have better connectivity, longer range, better security, and improved battery life. It’ll allegedly come in an “anti-tamper” form factor, which means it might have a rechargeable battery, but that hasn’t been confirmed. We’ll know more in September if the rumors are true.
M4 Mac Pro
With the launch of the new Mac Studio, that leaves the Mac Pro as the only device left in Apple’s Mac product lineup without the company’s M4 chip. That is likely to change this year. Per Mark Gurman, both the Mac Studio and Mac Pro were on pace for a 2025 release. Since the Mac Studio did, in fact, release in 2025, it stands to reason that the Mac Pro is also coming.
Gurman says that it should arrive in the “second half” of 2025, so anytime between now and the end of the year. With this upgrade, it’ll be the first time that Apple has ever brought its latest chip to the entire family of Mac products. That’s about the long and short of the rumors about the Mac Pro. We haven’t seen much in terms of expected prices or specs, but we imagine that the specs will be good and the price will be expensive.
Devices with the M5 chip
Per MacRumors, several devices are slated to launch in 2025 with the upcoming M5 chip. These devices include a new iPad Pro, an upgraded version of the Vision Pro, a new MacBook Pro, a new Mac mini, and a new iMac.
These rumors stem from a few assumptions. For instance, Apple released the new MacBook Pro, iMac, and Mac mini simultaneously, so it’s likely that the company will do so again. The Vision Pro is expected to get the new chip but remain otherwise identical, so it’s more of a refresh than a new product. Finally, the iPad Pro was redesigned just last year with an OLED display and a thinner design, so it’s likely this year’s release will mostly focus on the M5 chip.
More from Apple
While the list above is everything we could find, it is by no means exhaustive. We focused mostly on rumored devices that are not the iPhone 17, since everyone fully expects it to be released. In any case, nearly all of these releases are allegedly slated for late 2025, so if they’re going to make it to market, there’s a high chance we’ll learn more about them around the same time the iPhone 17 launches.
