In just eight years, Luckin Coffee has gone from startup to China’s largest coffee chain—surpassing Starbucks in domestic store count and redefining what a modern F&B business can look like.
Despite being delisted from Nasdaq in 2020 after an accounting scandal, the company has since staged a remarkable comeback. Today, Luckin Coffee operates over 24,000 stores globally and continues to launch viral products that sell millions of cups in a single day.
But behind this growth story is something more interesting: Luckin Coffee isn’t just a coffee chain—it’s a system. A data-powered, app-first, innovation machine that operates more like an ecommerce platform than a traditional F&B brand.
Today, we are happy to release our Inside Luckin Coffee: Strategy, model, and international playbook report. This report offers insights into the drivers behind Luckin Coffee’s rapid growth and store expansion, how its business model compares with competitors like Starbucks and also the challenges it faces entering a completely new market like the U.S.
Find out the above insights and more by purchasing the Inside Luckin Coffee: Strategy, model, and international playbook report, available at US$32.95.
You can purchase the full report here.
Here is the outline of the full 32-page report:
- Who is Luckin Coffee?
- Who is Luckin Coffee?Luckin Coffee has added almost 20,000 stores since 2019Luckin Coffee’s wild ride: founding, scandal and comeback The comeback – from fraud till todayThe current top leadership of Luckin Coffee
2. Luckin Coffee’s business model
- A glimpse into Luckin Coffee’s model through Iced lattesHow does Luckin Coffee compare with its competitors in the U.S.Luckin Coffee isn’t your typical coffee chainLuckin Coffee knows more about its customers than other chainsLuckin Coffee’s R&D engine: 119 SKUs Launched in 2024Luckin Coffee’s R&D engine: Cheese latte case studyHow to make an iced latte: same drink, two different systemsLuckin Coffee operates more like an ecommerce company rather than an F&B chain
3. Will Luckin Coffee win in the U.S.?
- Singapore is Luckin Coffee’s first step in its international expansionBut the U.S. market is the bigger prizeHowever, the U.S. coffee landscape is highly mature with many established competitorsUsing the POP-L framework to distill Luckin Coffee’s overseas expansion strategy POP-L Insight #1: Most product-side challenges are solvablePOP-L Insight #2: Luckin Coffee already has leadership and people foundation in place POP-L Insight #3: The true challenge for Luckin Coffee’s global expansion is its organisationUltimately, its real asset is a scalable, data-driven retail platform that can be replicated
Some highlights of the report:
Get your copy here!
The post [New report] How Luckin Coffee went from scandal to 24,000+ stores globally first appeared on The Low Down - Momentum Works.
