Indie game clearinghouse itch.io is the latest online gaming storefront to take action to remove or limit the availability of some adult content, bowing to pressure from payment processors spurred by an Australian grassroots group's campaign against certain sexualized content.
Wednesday night, itch.io creators and users began noticing that many adult-oriented games and content were no longer appearing in search results on the platform. Other creators reported that their adult-focused titles had been removed from the platform entirely, without any advance warning.
By early Thursday morning, itch.io had confirmed in a blog post that it had "'deindexed' all adult NSFW content from our browser and search pages." Itch said the move—which it admitted was "sudden and disruptive"—came in response to a pressure campaign from Collective Shout, an Australian nonprofit that describes itself as "a grassroots movement challenging the objectification of women and sexualization of girls in media, advertising, and popular culture."
