Fortune | FORTUNE 07月25日 00:00
Krispy Kreme will give you a free doughnut in August—if you’re wearing the right shoes
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Krispy Kreme与Crocs合作,推出以经典甜甜圈为灵感的限量版鞋款。购买并穿着这款鞋前往Krispy Kreme门店,即可在8月9日免费获得一个甜甜圈。新款Crocs配有可替换的巧克力和草莓糖霜鞋头盖,并附赠Krispy Kreme标志、帽子和多种甜甜圈造型的Jibbitz装饰。此次联名活动还包括Krispy Kreme特别推出的包含原味、巧克力撒糖和草莓撒糖甜甜圈的组合,活动期间(8月4日至10日)供应。具体鞋款价格尚未公布,但此次合作无疑为消费者带来了独特的跨界体验。

🍩 跨界合作,打造独一无二的甜甜圈主题鞋款:Krispy Kreme与Crocs强强联手,推出一款设计灵感源自Krispy Kreme经典甜甜圈的限量版Crocs鞋。这款鞋不仅外观吸睛,更将甜甜圈的标志性元素融入设计之中,包括可替换的巧克力和草莓糖霜鞋头盖,以及印有Krispy Kreme标志、帽子和各种甜甜圈造型的Jibbitz鞋面装饰,为消费者提供极具个性的穿搭选择。

🎁 穿着联名鞋款享免费甜甜圈福利:作为此次合作的特别回馈,凡在8月9日穿着这款联名Crocs鞋前往任何Krispy Kreme门店的顾客,都将免费获赠一个Krispy Kreme甜甜圈。这是品牌为吸引顾客、推广新品而设的独特营销策略,鼓励消费者以实际行动参与到这场美味与时尚的跨界盛宴中。

🛍️ 购买渠道与活动时间:这款联名鞋款将于8月5日正式发售,并将采用Krispy Kreme标志性的包装盒。消费者可在8月4日起,前往参与活动的Krispy Kreme门店进行预订或通过扫描店内展示的Crocs二维码进行购买。此外,从8月4日至10日,Krispy Kreme还将推出特别的甜甜圈组合,包含原味、巧克力撒糖和草莓撒糖三种口味,满足消费者的味蕾。

💡 品牌理念的融合与表达:Crocs品牌首席营销官Terence Reilly表示,此次合作完美体现了Crocs“舒适可定制”的品牌理念,并加入了Krispy Kreme的“个性化糖霜与风格点缀”,强调了在自我表达上“绝不妥协”的态度。这种跨界合作不仅是产品层面的创新,更是品牌精神和文化价值的巧妙融合与传递。

    Krispy Kreme and Crocs are teaming up to introduce a doughnut-inspired pair of shoes. The owners of that footwear will get a free doughnut on Aug. 9.

It’s pretty easy, if you’re patient, to get a free doughnut from Krispy Kreme. The company lures in customers regularly with promotions for holidays and special events. But if you need a mouthful of that glorious glazed fried dough now, there’s another way to get a freebie: Buy some Crocs.

The doughnut chain and the footwear company have teamed up to offer a limited-edition pair of Crocs inspired by the company’s glazed offering. They’ll go on sale Aug. 5 (packaged in a Krispy Kreme box). And if you strut into any Krispy Kreme location wearing them on Aug. 9, you’ll get a free doughnut.

The Crocs come equipped with interchangeable chocolate and strawberry icing dipped toe caps. Also available will be a five Pack of Jibbitz charms, which include the Krispy Kreme sign, a hat with the company logo, and several doughnut varieties.

To get your hands on a pair, head to participating Krispy Kreme locations on Aug. 4 and place an order or scan the Crocs QR code that will be on display. (You can learn if your local store is participating in the sale at this website.)

“At Crocs, we’ve always believed in comfort you can customize – and now, with Krispy Kreme, we’re serving up style that’s glazed with personality and sprinkled with style,” Terence Reilly, chief brand officer for Crocs, Inc., said in a statement. “Because when it comes to self-expression, we ‘doughnut’ hold back.”

It’s not just a show deal, to mark the occasion, Krispy Kreme will offer a special dozen made up of the company’s Original Glazed, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles. That collection of treats will be available from Aug. 4-10.

So how much will the Krispy Kreme Crocs cost? Good question. The companies did not announce a price.

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Krispy Kreme Crocs 联名 鞋款 甜甜圈
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