Fortune | FORTUNE 前天 21:06
The end of cheap cheesesteaks? Philly shop owner hoping ‘crazy’ beef prices settle after ‘grilling season and all the rest’
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费城一家知名的芝士牛排店Jim's South St.正面临牛肉成本上涨的压力。店主Ken Silver表示,牛肉每磅价格已比去年上涨约1美元,这叠加了此前因火灾重建后的约50%涨幅。为了维持顾客期望的合理价格和高品质,店家目前选择自行承担部分成本上涨,并希望夏季过后牛肉价格能有所回落。即使价格上涨,顾客也表示理解,认为这是当前普遍的物价趋势。

🥩 牛肉价格持续上涨对餐饮业造成压力:Jim's South St.餐厅的店主Ken Silver指出,过去20年来,由于牛只供应紧张而牛肉需求旺盛,美国牛肉价格呈现稳步上涨趋势。他表示,目前供应商提供的牛肉每磅价格比去年同期高出约1美元,这使得经营成本显著增加。

💰 餐厅为维持价格承受成本压力:Silver表示,尽管牛肉成本大幅上升,他们仍努力吸收价格上涨,以维持顾客对“价格合理且品质上乘”的芝士牛排的期望。他坦言,这使得餐厅在盈利能力上有所牺牲,并考虑过引入“市场价”机制,但对此表示不情愿。

📈 消费者物价数据佐证牛肉价格上涨:根据美国政府数据,今年6月,一磅碎牛肉的平均价格上涨至6.12美元,较去年同期上涨近12%;所有未烹饪的牛排平均价格也上涨8%,达到每磅11.49美元,这反映了牛肉价格上涨的普遍性。

🤝 顾客对价格上涨表示理解:尽管面临价格上涨,顾客Bryan Williams表示这并不会影响他的消费意愿,认为这是当前普遍的物价趋势,店家也别无选择。这种顾客的理解为餐厅应对成本挑战提供了一定的缓冲。

Ken Silver knows beef because he knows Philly cheesesteak. He hopes that a summer spike in how much he pays for his restaurant’s main product doesn’t cause heartburn for him or his customers.

Silver, president of Jim’s South St. in Philadelphia, said he might have to raise prices for his popular sandwiches to offset the rising cost of beef or even declare a market price, which is commonly associated with seafood.

“I really hate to do that,” said Silver, whose father started the business in 1976.

U.S. beef prices have been steadily rising over the past 20 years because the supply of cattle remains tight while beef remains popular.

Silver said the price of beef from his supplier now is about $1 more per pound than it was a year ago. And that is on top of a roughly 50% increase when he reopened in 2024 after a fire — “crazy,” as he put it.

“Our strategy right now is just absorbing the price and hoping that we see a reduction after the summer months are over, the grilling season and all the rest,” Silver said Wednesday.

He said a cheesesteak sandwich at Jim’s South St. costs $13.49, up from $11.49 in 2022, when the restaurant was forced to close for nearly two years due to fire. Cheesesteaks typically are made with thinly sliced beef, cheese and onions, though other toppings are possible, too.

For consumers, the average price of a pound of ground beef rose to $6.12 in June, up nearly 12% from a year ago, according to U.S. government data. The average price of all uncooked beef steaks rose 8% to $11.49 per pound.

“We’ve taken a hit, profitability-wise, just to maintain what our customers would expect to get when they come to us: a reasonably priced cheesesteak of the best quality they can find,” Silver said.

A customer, Bryan Williams, suggested a price hike wouldn’t discourage him from placing an order.

“That’s just how things are going lately,” he said. “There’s really nothing that they can do about it.”

___

White reported from Detroit.

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牛肉价格 芝士牛排 餐饮业 成本上涨 通货膨胀
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