Google正在将其生成式AI技术整合到在线购物体验中，以提升用户在搜索过程中的发现和决策效率。一项名为AI Mode的新功能将于今年秋季在美国上线，它能够根据用户的文字描述生成服装和家居装饰的图像，帮助用户更直观地找到心仪的商品。此外，Google还推出了虚拟试穿工具，允许用户上传自己的照片，预览穿着特定服装的效果，从而提供更个性化的购物参考。

📊 AI Mode购物新功能：Google将在美国推出AI Mode，通过生成用户描述的服装或装饰图像，帮助用户视觉化购物需求，并匹配现实中相似的商品，从而改进基于文本描述的商品推荐方式。

👗 虚拟试穿工具上线：该功能允许用户上传全身照片，在Google搜索、购物和图片结果中预览服装上身效果，提供比观看他人模特展示更具个性化的参考，提升购物的直观性和满意度。

💡 AI在购物中的应用：Google的AI功能旨在成为购物灵感工具，与Pinterest等平台不同，它能将AI生成的图像与实际可购买的商品直接关联，解决用户在虚拟内容和实际购买之间的信息断层问题。

⚠️ 潜在用户体验考量：尽管AI生成图像能辅助决策，但这些图像仍是虚拟的，用户可能无法找到与AI建议完全一致的实体商品，这可能在一定程度上影响用户的满意度。

Google is injecting more generative AI into its online shopping experience in Search. An upcoming feature for AI Mode will generate images of outfits and decor ideas based on user descriptions, to help people find visually similar products. Also launching is a new tool that allows people to virtually try on clothes.

The new AI Mode shopping feature will launch this fall in the US. It’s designed to provide a visual aid that can better guide what kinds of products should be recommended, compared to just using search descriptions. If users search for “a green flowy dress for a garden party,” for example, AI Mode will generate images of fake dresses in a variety of different styles that allow users to find the closest match to the dress they were envisioning.  Google will then show the users real listings for visually similar dresses in online stores.

This seems like a better way to use AI as a shopping inspiration tool than browsing through AI images hosted on moodboard platforms like Pinterest, which don’t match users to a real-world equivalent that they can actually buy. The initial images that Google AI Mode will generate are still fake, however, which may cause some disappointment for users who can’t find an exact match for the AI clothing and decor suggestions they’ve fallen in love with.

For something that’s actually available today, Google is rolling out a virtual try-on tool in the US that allows shoppers to see what clothes look like on themselves by uploading a photo. After previously being introduced as a limited experiment in Search Labs, the feature is now launching in Search, Google Shopping, and product results on Google Images.

Users can access the feature by tapping on any clothing product results in Search, Shopping, or Images, selecting the “try it on” icon, and uploading a full-length body photo. Google’s AI will then show the user what they might look like wearing the apparel they’ve selected, giving users a more personalized experience than seeing those clothes modeled on someone else.