Fortune | FORTUNE 07月24日 17:29
Homeowners are pouring their equity into renovations because there’s ‘no incentive’ to sell in today’s housing market
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当前住房市场面临高利率和高房价的双重挑战,使得许多购房者望而却步。对于需要更大居住空间但无力购买新房的千禧一代而言,居家翻新成为更具吸引力的选择。数据显示,多数千禧一代和Gen Z业主计划在今年进行房屋改造。相较于购买新房或扩建,翻新现有住宅在经济上更为划算。高涨的房屋净值、较低的抵押贷款利率以及新分区法规的放宽,共同促使业主选择“就地安居”,通过翻新来提升居住品质和房屋价值,而非进入艰难的市场重新购房。

📈 **市场困境驱动居家翻新**: 当前美国住房市场因抵押贷款利率接近7%及高昂房价而充满挑战,导致许多买家退出市场。这使得许多千禧一代业主,特别是那些需要更大居住空间的,将目光投向了房屋翻新,以满足对理想厨房或额外浴室的需求,而非购买新房。

💰 **翻新比购新房更经济**: 调研显示,翻新现有住宅平均比购买新房节省49,000美元,而房屋扩建则平均节省79,000美元。这使得居家翻新成为许多业主在经济压力下的明智之选,尤其是在购房成本高企的地区。

🏡 **业主选择“就地安居”的四大原因**: 1. 不愿出售现有房产并承担更高的抵押贷款利率;2. 利用高房屋净值和房屋净值信贷额度(HELOC)为翻新融资,并享受更易管理的月供;3. 美国人口老龄化,更多老年人选择长期居住在现有房屋;4. 新分区法规放宽,允许业主扩建房屋或建造附属居住单元(ADUs)。

🏠 **翻新趋势与生活方式转变**: 业主倾向于一次性完成多项翻新项目以减少干扰。厨房翻新和大型户外项目(如硬景观、户外厨房、泳池)非常受欢迎,这反映了疫情后人们对室内外生活空间融合的追求,以及美国梦从“一步到位购买梦想家园”转变为“通过改造现有住宅实现生活品质提升”的转变。

🛠️ **翻新方式多样化**: 业主主要通过三种方式增加居住空间:扩建主要住宅、建造ADUs,以及改造未充分利用的空间(如车库、棚屋或地下室)以增加卧室或为家庭成员/租户提供居住空间。

No matter which way you slice it, the housing market is challenging for just about everyone right now. Mortgage rates nearing 7% and elevated home prices have kept buyers out of the market. Sellers have gotten fed up with not getting the offers they think they deserve. 

That’s been especially tough for millennials who are growing out of their first homes. In many markets across the U.S., some smaller or starter homes are selling at or near $1 million—which prices the vast majority of younger buyers out.

But instead of dwelling on the fact they can’t afford their dream home, many current home owners are turning to renovations instead to add that idealistic kitchen or extra bathroom they would’ve wanted in a newer, larger home. Results from a June survey by This Old House, a home improvement brand, shows 60% of millennial homeowners and 56% of Gen Z homeowners have remodeling or renovation plans this year. 

In the real estate industry, it’s generally agreed upon that renovating a current home can typically be cheaper than building a new home from scratch or buying a larger existing home—although there are always individual factors at play that can impact a homeowner’s decision. But according to renovations marketplace Realm, it’s $49,000 cheaper on average to renovate an existing home and $79,000 cheaper to expand it than to buy a new one. Realm, which was founded in 2019, is responsible for about $200 million worth of projects each year, mostly in California and Seattle.

Why homeowners are staying in place

This staying-in-place phenomenon is caused by four main factors, Liz Young, founder and CEO of Realm, told Fortune. The first is current homeowners don’t want to sell their properties and re-enter a housing market that has mortgage rates much higher than the sub-3% rates of the pandemic era. Second, there is very high home equity in the U.S. Many homeowners tap into this home equity through a home equity line of credit (HELOC) for home renovations. This is also an appealing option because even if the home renovations are expensive, they’re being financed through a HELOC at more manageable monthly payments. 

Next is that we have an aging U.S. population who are staying in their homes for longer, and finally, new zoning rules have made it easier for homeowners to add on to their current homes or even build accessory dwelling units (ADUs) for family members or for use as a rental property.

“If you live in an area where the price per square foot to purchase a home is high, you could almost always add space and significantly increase your home value in doing so,” Young said. “There’s just no incentive right now for a consumer to leave their home and disrupt that low [mortgage] rate.”

Home renovation trends

Young said they’re seeing homeowners approach adding space to a home in three ways: adding to their primary residence, building ADUs, and converting unused space to make it functional. This would include additions such as an extra bathroom or bedroom or converting a garage, a shed, or basement for livable space for a family member or a tenant.

Because renovations can be disruptive, Young said homeowners are also prioritizing getting multiple renovation projects done at once. 

“If you’ve ever gone through a renovation, the reality is they are disruptive,” Young said. “Because people could tap into home equity to fund these projects, we’re really seeing them do multiple things at the same time.”

Kitchen renovations are one of the most popular choices among homeowners, Young said, as well as larger-scale outdoor projects. 

“With the pandemic, people got used to entertaining and hanging out outside. This is just an extension of our living area,” she said. “We’re seeing people look to have a fluid indoor-outdoor living setup where you’re able to transition seamlessly from entertaining or hanging out inside as well as outside.” This could include projects like hardscaping, outdoor kitchens, pools, and poolhouses. Outdoor living rooms are also popular.

The trends in home renovations also ultimately show how the American dream has changed. 

“The big thing that we’ve seen change is this idea of buying your dream home out of the gate,” Young said. “If I rewind the clock 15 years ago, people had these big ambitions or dreams of like, ‘Oh, I’m going to buy this amazing house and it’s going to be perfect.’ And for millennials—myself included—that’s just not the reality. There’s not enough housing inventory.”

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住房市场 房屋翻新 千禧一代 抵押贷款 房屋净值
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