Fortune | FORTUNE 07月24日 02:48
The CEO of Southeast Asia’s largest bank knows even her job is at risk from AI
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

本文聚焦新加坡星展银行(DBS)CEO陈祝芬的观点,她分享了即便作为银行最高领导者,也面临被人工智能(AI)取代的可能。这一认知促使她推动员工进行“四R”转型:重塑自我(reinvent)、保持相关性(relevant)、保持韧性(resilient)并承担责任(responsible)。陈祝芬强调,在AI时代,招聘应更侧重于态度而非知识,以吸引具备敏捷、谦逊和持续学习能力的人才。星展银行正积极拥抱AI,推出AI赋能的执行教练,并预计AI将带来巨大的经济效益。陈祝芬认为,AI能使银行员工成为“超人”,并以自身经历为例,说明AI在关键时刻如何助其化解危机,展现了AI在提升工作效率和应对挑战方面的巨大潜力。

💼 **AI的颠覆性影响已触及高层管理者**:星展银行CEO陈祝芬坦言,即使是CEO的职位,也可能被AI取代。这一现实促使她深刻反思并推动银行内部的变革,强调了在技术快速发展的时代,所有岗位都可能面临被AI优化的可能性,从而引发了对组织和个人适应性的高度关注。

🚀 **推动员工进行“四R”转型以适应AI时代**:为了应对AI带来的挑战,陈祝芬向员工提出了“四R”原则,即重塑自我(reinvent)、保持相关性(relevant)、保持韧性(resilient)和承担责任(responsible)。这四个维度旨在帮助员工在AI浪潮中保持竞争力,不断学习新技能,适应变化,并以负责任的态度运用AI技术。

🧠 **招聘理念的转变:重视态度而非知识**:在AI时代,知识的获取变得尤为容易和普遍。因此,陈祝芬认为,银行在招聘时应将重点从知识转移到态度上。她强调要招聘那些态度积极、思维敏捷、保持谦逊并愿意持续学习的人才,因为这些人更能适应快速变化的职业环境,并能与AI协同工作。

🤖 **AI赋能银行运营与员工发展**:星展银行积极探索AI的应用,不仅推出了由生成式AI驱动的执行教练,为全体员工提供个性化的指导,还预估AI将带来巨大的经济价值。陈祝芬将AI视为提升员工能力的关键工具,认为AI能使银行员工成为“超人”,在工作中获得更高效、更具洞察力的支持。

💡 **AI在实际工作中的应用与价值**:陈祝芬分享了自己曾利用AI在一次客户推介会前快速获取关键信息,成功应对了客户的提问,并赢得了客户的赞赏。这个例子生动地说明了AI如何在关键时刻为个人提供支持,帮助其克服困难,提升表现,并展示了AI在解决实际问题和创造价值方面的巨大潜力。

Programmers, creatives, even management consultants are worried AI is going to put them out of a job. But it turns out global banking CEOs are thinking about whether they can be automated away as well.

Tan Su Shan, CEO of DBS, the largest bank in Southeast Asia by assets, got a friendly reminder from her board of how even executives can be automated away upon her appointment to the Singaporean bank’s top job in late March.

“The day my CEO role was announced, I’m in a Whatsapp group with my board. I get a Whatsapp saying that even the CEO’s job will be replaced, or can be replaced, by AI,” Tan said Wednesday at the Fortune Brainstorm AI Singapore conference. “If I can be replaced by AI, so can everything else!”

That humility about AI drove Tan to push what she called the “four Rs” to her staff. “We’ve got to reinvent ourselves. We’ve got to stay relevant. We’ve got to be resilient, because it’s going to be volatile…and we have to be responsible,” she said. 

It’s also changing hiring practices at the bank. “Don’t hire for knowledge, because knowledge is ubiquitous,” Tan said. “Hire for attitude, because you want to hire people who are agile, who are humble, who are able to say whatever I knew up to today is no longer relevant today or tomorrow.”

Tan took over DBS earlier this year, becoming its first woman CEO. She’s also No. 6 on Fortune’s Most Powerful Women ranking, which highlights the most powerful female executives in business.

DBS, founded in 1968, is Singapore’s largest bank. With $29 billion in revenue, it sits at No. 7 on the Fortune Southeast Asia 500, which ranks the region’s largest companies by revenue. With $8.4 billion in profit, it’s also the most profitable company on the list.

Even before she became CEO in March, Tan has been trying to get more of the bank’s employees to adopt AI. At last year’s Fortune Brainstorm AI Singapore conference, when she was still DBS’s head of institutional banking, Tan said her “number one” task was “getting everyone to drink the Kool-Aid” on AI.

In June, DBS estimated that its use of AI could be worth as much as one billion Singapore dollars ($782 million) this year. 

At Fortune’s conference, Tan said while both junior and senior employees were eager to adopt AI, “it was the middle that was the least engaged.”

On Tuesday, DBS rolled out a generative AI-powered executive coach for its entire workforce. The bot is developed jointly with leadership coach Marshall Goldsmith. “Not everyone can afford him,” Tan said on Wednesday, “but a generative AI version of him can be done for all…every one of our staff now has this coach in the palm of his or her hand.”

Tan noted she told DBS staff that AI could make them “superhuman bankers”—and shared one personal example of how AI got her out of a work crisis.

“I remember going to a client pitch quite unprepared. As the client was talking to me, I had my phone under the table,” she said. Tan said she surreptitiously asked the AI to think of questions to ask. “The client said: ‘Wow, you know my business so well!”

“So I cheated,” Tan said, with a smile.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

AI 银行CEO 数字化转型 人才发展 未来工作
相关文章