All Content from Business Insider 07月23日 23:48
We visited the first Tesla Diner. It was surreal and heavy on nostalgia, but we'd go back.
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特斯拉在好莱坞开设的全新主题餐厅近日盛大开业,吸引了众多特斯拉车主和好奇的公众。这家餐厅融合了复古与科幻的独特设计风格,店内播放着经典科幻电影,服务员身着特色服装,并展示了特斯拉最新的机器人技术,如会供应爆米花的Optimus机器人。菜单由名厨Eric Greenspan操刀,提供经典美式餐点,如汉堡、炸鸡华夫饼和奶昔等,定价与周边餐厅相当。尽管开业初期存在厨房效率和部分菜品口味不稳等问题,但整体用餐体验被评价为“值得再次光顾”。该餐厅不仅为特斯拉车主提供充电便利,也为普通游客提供了独特的体验,并计划在全球范围内推广这一模式。

✨ **独特的复古未来主义设计与氛围:** 特斯拉餐厅坐落于洛杉矶圣莫尼卡大道,采用过去与未来交织的设计理念,拥有流畅的曲线、高达45英尺的驱动式屏幕、复古霓虹灯招牌,以及内部明亮的白色墙壁与黑色天花板搭配的科技感内饰。店内播放《阴阳魔界》等经典科幻内容,并展示了特斯拉的机器人原型,如Bumblebee和Optimus,营造出一种怀旧与科幻融合的独特用餐氛围。

🍔 **名厨主理的经典美式菜单:** 餐厅菜单由屡获殊荣的名厨Eric Greenspan精心打造,提供24小时供应的经典美式快餐,包括手工汉堡、炸鸡华夫饼、烤奶酪三明治、薯条和奶昔等。菜品包装也采用了Cybertruck主题设计。虽然价格与周边餐厅相当,且不提供酒精饮品,但 sampled 菜品整体评价良好,被认为“值得再次品尝”,尽管在开业初期,部分菜品的口感一致性上仍有提升空间。

⚡ **为特斯拉车主提供的便利与技术展示:** 该餐厅配备了全球最大的城市充电枢纽,拥有80个V4超级充电桩,为特斯拉车主提供了极大的便利,尤其是在车辆充电期间(通常需要45分钟或更长时间)可以前来用餐或工作。虽然开业时部分车载订餐功能尚未完全启用,但未来计划实现车内直接点餐。此外,餐厅还展示了特斯拉的机器人技术,如Optimus机器人为顾客提供爆米花,部分服务员表示这是为了“模仿”机器人完全投入使用后的运作模式。

🚀 **扩展品牌体验与未来发展规划:** 埃隆·马斯克已公开表示,特斯拉主题餐厅是其拓展电动汽车品牌体验的重要一步,计划在全球主要城市和长途超级充电站沿线推广这一模式。他形容这些餐厅将是“美食、好氛围和娱乐的绿洲,同时还能超级充电”。此次开业也吸引了众多支持者和好奇的公众,尽管现场有零星的抗议者,但整体上,公众对这一创新模式表现出高度的兴趣和期待。

Two Business Insider reporters visited Hollywood's new Tesla Diner within 24 hours of its grand opening.

Dozens of Teslas — of all models and colors — packed into the lot of Elon Musk's new diner on Monday evening as West Hollywood's newest restaurant celebrated its grand opening with fanfare, curiosity, and at least one protester.

The retro-futuristic eatery drew a pedestrian crowd that at times circled the block and provided a promenade for tricked-out electric vehicles. Diehard Tesla fans and curious onlookers alike stopped in for a bite to eat and a selfie with a popcorn-serving humanoid robot.

The unusual atmosphere paired a mix of nostalgia and science fiction: "The Twilight Zone" played on giant screens, servers dashed by on roller skates, and EVs and robotics were proudly on display.

"Aiming to be a fun experience for all, whether Tesla owners or not. Will keep improving," Musk wrote on X following the Tesla Diner's official opening.

While the buzzy diner was a bit chaotic, Business Insider's Ben Bergman and Katherine Tangalakis-Lippert agreed: the architecture was eye-catching, the atmosphere was intriguing, and the menu, served up by celebrity chef Eric Greenspan, was tasty enough to warrant more visits.

Representatives for Tesla did not immediately respond to a request from Business Insider for comment.

A past-meets-future design

Tesla applied for permits for a "Tesla restaurant and supercharger station" in Santa Monica in 2018, just months after Musk first hinted at his plans to build a retro diner at a charging station. After years of waiting for construction to be completed, one would expect the Tesla Diner to be worth ogling — and it didn't disappoint, especially at night.

At night, the Tesla Diner's vibrant neon lighting glows bright enough to illuminate Santa Monica Boulevard.

The diner sits on a corner of Los Angeles's famous Santa Monica Boulevard, aka the historical Route 66, and it features sleek, curved edges, a rooftop patio overlooking two 45-foot-tall drive-in screens, and retro neon signs.

The expansive parking lot has V4 80 Supercharger stalls, making it the largest urban charging hub in the world. Dozens of Cybertrucks — some polished, several modified for off-roading, and one adorned with a DogeCoin-themed vinyl wrap — paraded through the lot on opening night while other models of Tesla vehicles honked their horns or blew bubbles.

The Tesla diner can handle 80 vehicles charging at once.

Inside, the restaurant looks like what you might expect an animator from "The Jetsons" would dream up: a vintage perspective on the future. The crisp white walls and shiny white tile floor stand in stark contrast to the black ceilings with neon blue lighting.

The seating is familiar to anyone who's been to a diner, though few patrons stayed in the main dining area. Large clusters of customers formed around the "pick-up" area of the bar, waiting for their orders, while others ate upstairs on the Skypad.

An Optimus humanoid robot is displayed at the entrance to the Skypad at Tesla Diner.

Large, rounded windows fill many of the building's walls, and artwork includes prototypes of humanoid robots created by Tesla: Bumblebee, a 2022-era droid, and iterations of Optimus, which the company is working to bring to market.

A classic diner menu, reimagined

Chef Greenspan, a James Beard award nominee and Food Network personality known for his imaginative takes on old-school favorites, took control of the kitchen for the Tesla Diner's opening service.

Patrons order via kiosk at the front of Tesla Diner. On opening night, friendly staff members helped customers complete the process.

The menu, available 24 hours a day, highlights classic diner fare: smash burgers, hot dogs, tuna melts, club sandwiches, chicken and waffles, tallow fries (wagyu chili and cheese optional), and milkshakes. Breakfast options, also available around the clock, include breakfast tacos, avocado toast, biscuits and gravy, yogurt parfaits with berries, and cinnamon rolls.

Prices range from $9 to $15 for entrées, which come in Cybertruck-themed packaging, and sides run from $4 to $12. Kids' meals are $13 a piece, and drinks start at $4. No alcohol is served on-site.

A Tesla Burger and wagyu chili cheese fries at the Tesla Diner

Though some on social media were quick to critique the price point, prices are comparable to other nearby restaurants, including the classic Astro Burger joint down the street, established in 1972, which offers similarly priced grub and retro vibes.

For dinner, one BI reporter and their date tried the Tesla Burger, Fried Chicken & Waffles, Tallow-fried fries with wagyu chili and cheese, Hash Brown Bites, Epic Bacon, and two milkshake flavors. At breakfast, another BI reporter had breakfast tacos, a cinnamon roll, and an iced latte.

The Chicken and Waffles meal comes in both traditional and spicy variations — and with optional bacon, egg, or cheese sauce.

Everything sampled was worth a second bite — there were decidedly no disappointments on the menu items tried. However, the food was somewhat inconsistent, as one might expect from a grand opening, when the kitchen is still working out the kinks.

Half of the Tesla Burger had a classic smash burger texture, while the other was so thick it was medium rare in the center. The bacon had some burned bits and some chewy ones, and the tallow fries varied in texture. The breakfast taco was tasty, but it was overpowered by too much cheese.

Breakfast at the Tesla diner.

Several customers during the dinner service complained that their meals took upward of 45 minutes to be served.

Eater reported that Musk himself demanded every item on the menu be "epic" or be removed from its list of offerings. The "epic" bacon — with maple glaze and black pepper — was perhaps the least exciting bite of the meal, in one reporter's view.

All told, however, the menu was solid diner fare: nothing revolutionary, but it hit the spot.

Still working out the kinks

The Tesla Diner was bustling within hours of its opening, with trash already strewn on the floor and foot scuffs highly visible on the light-colored flooring.

Greenspan could be heard shouting through the restaurant during dinner service, calling out orders to be re-fired or rushed as the kitchen dealt with wave after wave of guests flowing through its doors — typical for a grand opening.

Lines formed at the Tesla diner in Hollywood on its second day.

For a place emphasizing technology and robots, there was also a lot of human help. Scores of helpful and friendly staffers guided drivers to their spots and helped handle all the traffic. As one reporter was eating their meal, a worker came over to ask: "How are you enjoying everything?"

Upstairs on the Skypad, an Optimus robot was serving popcorn to guests.

Staff gave conflicting information on whether the bot was controlled by a human operator. One said the bot was "legit" serving up the treats on its own, while another — who was serving as security for the bot when BI stopped by — said its human operator was no more than 30 feet away. The demonstration was meant to "mimic" what the real operations would look like when the bots were fully operational, the second staff member said. Tesla representatives did not immediately respond to questions about Optimus' autonomy.

A robot serving popcorn at the Tesla Diner in Hollywood, CA.

The diner is open 24/7, and for Tesla owners, it's useful to have somewhere nice to go and grab a bite or just work on your laptop during the 45 minutes or more it can take to charge your vehicle.

During the opening, idle fees — which Tesla charges when a vehicle remains plugged into a Supercharger after reaching its limit and the station is at least half full — were waived.

Tesla drivers are supposed to be able to order food directly from the screen in their cars, though that feature was not available as of Tuesday. One worker said it would be ready on Wednesday after a "software update."

Fans and curious passersby outweighed critics by a large margin. At least one anti-Musk protester was spotted outside during the dinner service, with a sign that read "Workers should have power, not the billionaires!"

A demonstrator showed up to protest at the Tesla Diner on its opening day.

While it remains to be seen how long the novelty of the Tesla Diner will linger at this location, Musk has said this is just the first of many souped-up Supercharger stations to come.

On Monday, shortly before the Los Angeles location opened its doors to the public, Musk confirmed in a post on X that he's planning to build a second drive-in near SpaceX's Starbase spaceport in Texas.

"If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes," Musk said in a separate post. "An island of good food, good vibes & entertainment, all while Supercharging!"

Whether the diner guests are primarily Tesla drivers or inquisitive onlookers, the Tesla Diner makes it clear that Musk is expanding his EV brand — and the food was pretty good.

Read the original article on Business Insider

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