Fortune | FORTUNE 07月23日 22:52
In-N-Out heiress doubles down on California staying company’s HQ, but says Tennessee office opening allows staff better chances to buy a home
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In-N-Out汉堡帝国总裁Lynsi Snyder近日就公司未来发展和个人移居计划引发关注。 Snyder在播客中透露将移居田纳西州,并将在当地开设新办公室以支持业务增长,一度引发总部搬迁的猜测。然而,Snyder随后通过Instagram澄清,In-N-Out总部将继续留在加州,并重申了对加州的承诺。她解释说,将部分业务拓展至田纳西,是为了给员工提供更好的生活和购房机会,因为加州的生活成本较高。 Snyder强调,无论公司如何发展,对品质的坚持和对客户的承诺始终如一,这与她祖父母创业时的初衷一致。

🍔 **公司总部坚守加州,拓展田纳西为员工谋福利**:In-N-Out的总裁Lynsi Snyder明确表示,公司总部将继续留在加州,并未计划迁往田纳西。此举旨在回应近期关于公司搬迁的传闻。 Snyder解释称,在田纳西设立新办公室是为了支持业务扩张,并为员工提供更优渥的生活条件,尤其是在购房和家庭生活方面,因为加州的生活成本过高。

🏡 **生活成本差异是拓展主因,而非抛弃加州**:Snyder的个人移居计划和公司拓展策略,很大程度上是基于加州与田纳西在生活成本上的显著差异。加州高昂的房价和育儿成本,使得普通员工实现“拥有住房和养育家庭”的梦想变得困难。相比之下,田纳西州提供了更经济实惠的选择, Snyder希望借此为员工提供更好的生活保障,这体现了她对员工的关怀。

🌟 **承诺品质如一,传承家族精神**:Snyder强调,无论公司规模如何扩大,In-N-Out始终秉持其创始人(她的祖父母)设定的高标准,即对品质的承诺、不妥协不走捷径。她表示,公司拥有超过40,000名员工,但其经营理念和对客户的承诺,与1948年创业之初相比,从未改变。这种对传统的坚守,是In-N-Out成为备受信赖品牌的重要原因。

👨‍👩‍👧‍👦 **领导层传承与企业责任**:文章还简述了Lynsi Snyder接管In-N-Out的家族传承历程,她作为家族第四代传人,在年仅17岁时便肩负起经营重任。尽管经历了家族成员的相继离世,她依然坚定地守护着这份近80年的汉堡帝国,并致力于在追求商业成功的同时,承担起对员工和社会的责任,平衡好发展与人文关怀。

The billionaire president and heiress of the In-N-Out burger empire has reaffirmed her commitment to keeping the company’s headquarters in California, after telling a podcast earlier this week that her family will be moving to Tennessee where the business is opening a new office to support growth.

Lynsi Snyder is the fourth in her family to lead the business, which was first opened by her grandfather Harry nearly 80 years ago with a store in Baldwin Park.

The business has rapidly expanded since then, with locations now stretching into states like Texas and Colorado, and a new eastern territories office planned for Franklin, Tennessee.

Speaking on the ‘Relatable’ podcast earlier this week, Snyder said her family will be moving east while the business will continue to handle the bulk of its operations from its home state of California.

Snyder explained her reasons for the personal move: “There’s a lot of great things about California, but raising a family is not easy here. Doing business is not easy here. The bulk of our stores are still going to be here in California, but it will be wonderful having an office … growing out there.”

Since the podcast, Snyder has clarified and reconfirmed that the company—which has become somewhat emblematic of the California food scene—is committed to the Golden State and is not moving its headquarters to Tennessee.

In a video posted to her Instagram page, Snyder told followers: “We’re not leaving California, or leaving our roots behind. Each one of our locations is here to stay.”

If anything, the company is doubling down on its commitment to its heritage, with Snyder telling the podcast that the company’s two offices in Baldwin Park and Irvine would be consolidating under the roof of the former—the site of its original home.

In the update posted to her social media, she continued: “Moving into Tennessee provides our In-N-Out associates wonderful opportunities to buy a home and raise a family, and be part of our expansion in a different part of the U.S.”

“Where I raise my family has nothing to do with my love and appreciation for our customers in California,” the mother-of-four added.

Cost-of-living considerations

For In-N-Out employees either in stores or their head office, achieving the dream of owning a home is particularly tough in the brand’s home state. Per data from Zillow, the average price of a home in California is upwards of $786,000, while a 2022 study from nonprofit Child Care Aware of America (CCAoA) found the average annual infant center-based childcare cost was $18,201.

Tennessee, by contrast, has an average home price of a little under $335,000—less than half of its Cali counterpart—and respective childcare costs come in at approximately $10,800 a year.

These are facts Snyder seems well aware of.

The woman worth $7.3 billion per Forbes continued in her social video: “There’s so many opportunities for people to own homes in Tennessee and even some of the surrounding states that we could possibly end up in. It’s tough here in California and this doesn’t have to do with my love or loyalty to the state and our customers, but I love our associates and I would love to offer them this, just like we’ve offered other states that provide different things to them.

“The dream of of a home and a family is more feasible there for sure.”

Snyder’s path to taking over the top role and the ownership of the company has not been a straightforward one. Her uncle, Rich Snyder, took the helm of the company in 1976 following the death of its founder—his father, Harry Snyder, and his mother, Esther.

But Rich himself died in a plane crash in 1993 with Snyder’s father, Guy, taking over the running of the company. However, Snyder’s father died in 1999, leaving Lynsi—at the age of 17—the last of her family custodian of the empire.

Despite this succession of events, Snyder said the commitment of In-N-Out today, on a much larger scale, is the same as that of her grandparents: “We are committed to quality, that’s something that I know people understand. We’re one of the most trusted brands because of that, because we don’t cut corners, we don’t compromise, and we don’t sacrifice the very high standards that were set by my grandparents and my father and my uncle.”

She concluded: “We never forget our roots, and I talk all the time about the tiny little stand that my grandparents ran and the handful of people that did it and how starting there, we’ve ended up with over 40,000 associates in this family, and we keep doing the same thing that we did in 1948.”

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In-N-Out Lynsi Snyder 加州 田纳西 企业发展 员工福利
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