Apple and Google face new rules governing how they run their smartphone software and app stores in the UK, as Britain’s antitrust agency looks to impose new European-style controls on the Big Tech companies.
The proposed interventions could trim fees of up to 30 percent that Apple and Google charge for digital transactions through their mobile app stores, as well as prevent them from designing their systems to favor their own apps and services.
The UK’s Competition and Markets Authority on Wednesday said it expected to designate the two Silicon Valley groups with “strategic market status” under the UK’s new digital markets regime, allowing the agency to impose conduct rules on the companies.
