Fortune | FORTUNE 16小时前
General Motors’ EV sales rose 111%, reflecting an industry-wide push to beat Trump’s tax credit deadline
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通用汽车(GM)公布了第二季度财报,尽管其电动汽车(EV)销量同比翻了一番,但调整后息税前利润却同比下降了31.6%。尽管如此,通用汽车的EV销量增长归功于其战略性的EV产品组合,包括凯迪拉克品牌。专家指出,EV制造商在消费者税收抵免到期前积极清库存,也助推了近几个月的EV销量增长。美国通胀减少法案为购买新EV提供高达7500美元的税收抵免,但相关消费者信贷将于9月30日到期,这促使经销商采取更激进的销售策略。

💰 通用汽车第二季度调整后息税前利润为30.4亿美元,同比下降31.6%,但超出了市场预期的28.9亿美元。这一业绩得益于其电动汽车销量的显著增长,销量翻倍,使得雪佛兰品牌在全美电动汽车市场中位列第二,仅次于特斯拉。

📈 公司CEO玛丽·博拉将电动汽车销量的增长归因于公司“极具战略性的电动汽车产品组合”,其中包括豪华电动汽车领导者凯迪拉克。然而,行业专家认为,在消费者税收抵免于9月底到期前,电动汽车制造商加大促销力度以清理库存,是近期电动汽车销量增长的重要因素。

📝 美国《通胀减少法案》为购买新电动汽车提供最高7500美元的税收抵免,但该法案将于9月30日到期。为了在税收抵免失效前完成销售,经销商正采取激进的销售策略,例如提供极具吸引力的低月租 Lease 方案和现金返还优惠,以吸引消费者购买电动汽车。

📊 通用汽车在第二季度占据了美国电动汽车市场16%的份额,虽然仍远低于特斯拉的约45.2%,但公司公布了上半年创纪录的电动汽车销售数据,其中悍马和西era EV的销量分别增长了134%。通用汽车预计在9月税收抵免截止日期前,电动汽车销量将出现“提前拉动”。

🚀 通用汽车计划在2028年前推出一项“突破性”的电动汽车电池技术,以降低其大型电动SUV和卡车的成本并提高盈利能力。公司CEO表示,预计到2026年,将能更准确地了解真正的电动汽车市场需求,而目前的投资重点将放在提高电动汽车的盈利能力上。

The automaker recorded $3.04 billion in adjusted earnings before interest and taxes on Tuesday, a marked 31.6% decrease from last year’s Q2 $4.43 billion. Yet, GM beat StreetAccount estimates of $2.89 billion as the company’s electric-vehicle sales more than doubled in the second quarter, according to its earnings release. Chevrolet took the No. 2 spot in the U.S. EV market in Q2, behind Elon Musk’s Tesla.

On an investor call Tuesday, CEO Mary Barra attributed the EV sales growth to the company’s “very strategic EV portfolio,” which includes luxury EV leader Cadillac. But, experts tell Fortune a broader push by EV makers to offload inventory before consumer tax credits expire at the end of September has helped inflate EV sales for the past couple months.

“EV incentives were absolutely crazy” in the months leading up to the EV tax credit deadline, Aharon Horwitz, CEO of Fullpath, a customer data and experience platform for car dealerships, told Fortune.

The Inflation Reduction Act of 2022 gives EV buyers the chance to qualify for a clean vehicle tax credit of up to $7,500 for new EVs and $4,000 for used EVs purchased from 2023 to 2032. Eligibility depends on the buyers’ gross income and the tax credit amount depends on critical minerals and battery components requirements. But, the Trump-approved One Big Beautiful Bill Act nixes tax incentives for buying EVs—and these consumer credits expire Sept. 30.

In response, car sellers are willing to be “very aggressive to get EVs off the lot before all the credits expire,” Horwitz said.

For instance, one California dealership offers a $99 per month lease on Volkswagen’s 2025 ID.4 for 24 months and a $2,995 downpayment. According to the dealer, the offer includes a $5,000 cash back bonus. Similarly, a Michigan dealership offers a Chevrolet 2025 Equinox EV LT lease for $101 per month with a $1,999 downpayment, or $189 per month lease for 24 months with a $0 downpayment.

“Incentives as a percentage of average transaction price were more than two percentage points below the industry average,” GM CEO Barra said during Tuesday’s earnings call.

Still, Chevrolet’s website urges potential EV buyers to “Don’t Wait — Act Now” before the tax credit deadline.

GM’s EV business outlook

GM captured 16% of the U.S. EV market in Q2. Still a far cry from Tesla’s estimated 45.2% market share in the first two months of this year, the company announced record EV sales in the first half driven by Hummer and Sierra EV sales up 134%.

GM aims to pioneer a new “groundbreaking” EV battery technology the automaker says will reduce costs and boost profitability of its largest electric SUVs and trucks by 2028, CNBC reported in May.

In a Q4 letter to shareholders in January, Barra described GM’s EV business as “variable profit positive” for the first time—meaning revenues from its EVs exceeded the fixed costs of manufacturing the vehicles, including labor and building materials. 

Barra said Tuesday she expects an EV sales “pull ahead” before the September tax credit deadline, telling investors once 2026 comes along, the automaker will “start to understand what real EV demand is.”

“What we’re investing going forward is largely focused on improving our EV profitability,” Barra said.

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