cs.AI updates on arXiv.org 07月23日 12:03
Learning to Call: A Field Trial of a Collaborative Bandit Algorithm for Improved Message Delivery in Mobile Maternal Health
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研究利用机器学习算法优化印度Kilkari项目的母婴健康信息传播,通过个性化调用时间提高接听率,显著提升信息送达效果。

arXiv:2507.16356v1 Announce Type: new Abstract: Mobile health (mHealth) programs utilize automated voice messages to deliver health information, particularly targeting underserved communities, demonstrating the effectiveness of using mobile technology to disseminate crucial health information to these populations, improving health outcomes through increased awareness and behavioral change. India's Kilkari program delivers vital maternal health information via weekly voice calls to millions of mothers. However, the current random call scheduling often results in missed calls and reduced message delivery. This study presents a field trial of a collaborative bandit algorithm designed to optimize call timing by learning individual mothers' preferred call times. We deployed the algorithm with around $6500$ Kilkari participants as a pilot study, comparing its performance to the baseline random calling approach. Our results demonstrate a statistically significant improvement in call pick-up rates with the bandit algorithm, indicating its potential to enhance message delivery and impact millions of mothers across India. This research highlights the efficacy of personalized scheduling in mobile health interventions and underscores the potential of machine learning to improve maternal health outreach at scale.

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机器学习 母婴健康 mHealth 算法优化 印度Kilkari项目
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