Fresh off the release of the Nothing Phone (3) and Nothing Headphones (1), UK-based tech startup Nothing just launched a new smartwatch — and it's already a strong contender for best budget smartwatch and fitness tracker of the year. Say hello to the Nothing CMF Watch 3 Pro — a sleek and affordable smartwatch "designed for everyday users and casual fitness explorers."
The CMF Watch 3 Pro is already on sale at Nothing and Amazon as of July 22. Interestingly, Nothing lists the retail price at $99 and offers a $20 discount, while Amazon only lists the $79 price. However, per a Nothing press release, $99 is the true retail price, and it sells overseas for £99 and €99, respectively. Shoppers can grab the new smartwatch in orange, light gray, or dark gray.

An AI-powered smartwatch for under $100
Nothing is known for its distinctive-looking products that deliver flagship-like experiences for less, but the Watch 3 Pro's design isn't too far off the wall. It's sleek and relatively subtle, with slim bezels, a round watch face, and a soft silicone band. It does offer over 120 custom watch faces, including video, photo, and AI-generated options through Watch Face Studio, so you can personalize it to match your style.
Feature-wise, the Watch 3 Pro has enough features to double as a fitness tracker. Andrew Freshwater, Head of Smart Products Marketing at Nothing, says it's designed to be the "perfect starting point for anyone beginning their health and fitness journey."

