重金属传奇人物奥兹·奥斯本（Ozzy Osbourne）在去世前几个月，与Liquid Death和英国美妆品牌Jolie Beauty达成了多项独特的商业合作。其中一项合作允许粉丝购买含有他DNA痕迹的罐装饮品，旨在实现“永远回收”他的概念。此外，他还与Jolie Beauty合作推出了限量版美妆系列。这些合作不仅展示了奥斯本在音乐之外的商业头脑，也为粉丝提供了与偶像独特互动的方式。奥斯本于7月去世，享年76岁，这些生前合作成为了他留给世界最后的印记之一。

👑 DNA罐装饮品：“永恒回收”的商业奇想。奥兹·奥斯本生前与Liquid Death合作推出了名为“Infinitely Recyclable Ozzy”的产品，将包含他唾液痕迹DNA的罐装饮品出售给幸运粉丝。每罐售价450美元，并在其去世当天在eBay上拍出4655美元的高价，体现了其独特的商业价值和粉丝的追捧。Liquid Death公司在细则中注明无法保证DNA的完整性和克隆结果。

💄 美妆跨界合作：从摇滚到时尚的转变。奥斯本还与英国美妆品牌Jolie Beauty合作，推出了包含化妆刷、口红和印有骷髅图案化妆包的限量版系列，售价为553美元。此次合作不仅是奥斯本在美妆领域的尝试，也体现了他作为伯明翰本土艺人对家乡品牌的支持，CEO称之为“绝对的荣誉”。

💡 商业合作的延续性：不拘一格的品牌伙伴关系。奥斯本的这些合作并非偶然，他此前就曾与Chipotle建立过终身免费用餐的合作关系。这些独特的商业尝试，显示了他作为“黑暗王子”在音乐之外，也展现了其作为一名商人的创新和前瞻性思维，为粉丝提供了多元化的体验。

🌟 粉丝经济与纪念价值：DNA的非凡意义。通过将自身DNA融入产品，奥斯本创造了一种前所未有的粉丝互动方式，让粉丝有机会以一种更具象、更独特的方式“拥有”偶像的一部分。这种将个人生物信息与商业产品结合的模式，极大地提升了产品的纪念价值和粉丝的参与感，也引发了对未来“粉丝经济”新模式的探讨。

Ozzy Osbourne developed partnerships with Liquid Death and a UK beauty company months before he died.One of the ventures was advertised as giving the 10 lucky buyers access to traces of his DNA.Osbourne, the lead singer of Black Sabbath, died on Tuesday at the age of 76.

Shortly before he died, Ozzy Osbourne embarked on a business venture that could let fans "recycle him forever" — technology permitting.

Osbourne died on Tuesday at the age of 76. Though he was known for his role as the lead singer of the heavy metal band Black Sabbath, Osbourne spent the months before his death launching a series of notable brand partnerships.

The so-called "Prince of Darkness" teamed up with the company Liquid Death in June on a product called "Infinitely Recyclable Ozzy." He drank 10 cans of the brand's iced tea, leaving "trace DNA from his saliva" on the now-precious metal, according to the company. Osbourne also signed each package, which originally sold for $450 each. (A six-pack of the teas goes for $13.83 on Amazon). Liquid Death said in fine print that it couldn't guarantee "DNA integrity and cloning results."

At the time of writing, the coveted cans were sold out on Liquid Death's website. One sold on eBay on July 22, the day of his death, for $4,655.

Osbourne, who sometimes wore dark eyeliner, also dipped his toe in the makeup world in the weeks before his death. On July 1, the UK-based makeup brand Jolie Beauty announced it was partnering with the rock legend and launching a limited-edition collection.

Customers could preorder the entire collection, which included brushes, lipsticks, and a makeup bag emblazoned with an Osbourne-esque skull, for $553. The CEO of the Birmingham-based company said in a video on Facebook that the opportunity was an "absolute honor," noting that Osbourne himself was from Birmingham, England.

Representatives for Liquid Death and Jolie Beauty did not immediately respond to a request for comment from Business Insider.

In the early 2000s, Osbourne starred in the MTV reality show "The Osbournes" alongside his wife and kids. His somewhat unconventional business partnerships weren't entirely new, either — in 2003, Chipotle created the Chipotle Celebrity Card for him, which grants unlimited Chipotle for one year. As of 2022, he was the only lifelong cardholder.

Osbourne struggled with Parkinson's disease in the final years of his life, but joined Black Sabbath for a final concert earlier in July in Birmingham. His family said he died while "surrounded by love" in a statement.