Target正逐步停止与其他零售商的价格匹配政策，转为仅匹配自身价格。此举旨在提高财务灵活性，尤其是在商品成本上升和假日购物季来临之际，以更好地保护利润。此政策调整使Target与Walmart、Costco和Amazon等主要竞争对手保持一致。虽然此举可能引发部分消费者对价格竞争力的担忧，但分析师认为，Target需要努力说服客户其产品仍具高性价比。此改变也为Target在假日季的定价策略提供了更大的自主空间，而价格匹配的优势正逐渐转向中等价位品牌，而非主打低价的零售商。

🎯 Target将从7月28日起结束与其他零售商的价格匹配政策，未来仅会匹配其自身的价格，例如在购买后商品降价或在线上价格更低的情况。消费者仍可在购买后14天内享受此价格调整的福利。

📉 此政策调整使Target与Walmart、Costco和Amazon等主要竞争对手保持一致，它们均不匹配其他零售商的价格。此前，Walmart在2019年取消价格匹配工具时曾引起消费者不满。

💰 分析师指出，此举有助于Target在成本上升（如关税影响）的背景下，更好地实现“财务纪律”和“保护利润”，尤其是在即将到来的假日购物季，这能为Target提供更大的定价灵活性。

⚖️ 随着Target放弃广泛的价格匹配，这一优惠正逐渐成为中等价位品牌而非“日常低价”零售商的常见做法。Best Buy、Dick's Sporting Goods、Kohl's、Home Depot和Lowe's等零售商仍提供不同形式的价格匹配服务。

Target is ending its policy of matching low prices from other retailers.The move could give Target flexibility as tariffed goods hit shelves and holiday shopping starts.Although Walmart, Costco, and Amazon don't match prices, some major retailers do.

The list of retailers matching competitors' low prices is shrinking.

Target said it will end its policy of matching other retailers' low prices starting July 28. This policy has been one of the more competitive across retail, pledging to match any local retailer or online prices at 27 e-commerce stores.

After the change, Target will only match its own prices, such as if an item is discounted after purchase or is available for cheaper online. Shoppers have 14 days after a purchase to take advantage of a price drop.

The change brings Target in line with its largest competitors. Walmart, Costco, and Amazon don't honor other retailers' prices, either.

Walmart sparked ire among its customers back in 2019 when it ended a popular price-matching tool that sent shoppers a gift card refund for any differences between it and its competitors.

Global Data retail analyst Neil Saunders said Target's move helps the company be more "financially disciplined" and "protect profits," especially "at a time when costs are rising because of tariffs."

"Perhaps Target was being too generous with its price-matching policy," Saunders said. "That said, it will need to deal with any fallout and work hard to convince customers it is competitive and offers great value for money."

The change also gives Target flexibility ahead of the looming holiday season, which is a frenzy of deals and discounts from retailers vying for shoppers' dollars. Chris Walton, a former Target executive and host of the Omni Talk retail podcast, said the move sets Target up to "have the most flexibility for how it wants to price going through the holidays."

With Target dropping its policy, price matching now seems to be more common among mid-priced brands than everyday low-price retailers. Here are several major retailers that offer some version of the perk:

Best Buy says it will match the prices of some competitors on identical items. The list of competitors it matches includes major retailers like Amazon, Costco, Target, and Walmart.Dick's Sporting Goods has a similarly extensive price-match policy, and includes direct-to-consumer sales from Nike, Under Armour, and more.Kohl's says it will honor a local retailer's advertised price but not online pricing. The policy says shoppers can use other coupons or discounts on price-matched products.Home improvement retailers Home Depot and Lowe's say they'll match prices from local stores and some online competitors. However, each company stocks different brands in certain categories, such as Milwaukee or Ryobi power tools at Home Depot and Bosch or Metabo at Lowe's, which can make it tricky to find an exact product match at another store.