Zeen，前身为Landing，是一个面向创作者的社交拼贴平台，已确认将关闭其运营。该初创公司成立于2019年，共融资900万美元。尽管其最初的产品Landing曾一度受到Z世代用户的欢迎，但公司在9月份关闭了该应用，并更名为Zeen，随后转向了创作者经济领域，推出了可购物拼贴功能，方便创作者在社交媒体平台（特别是Substack通讯）上集成联盟营销链接。然而，由于未能达到VC支持的初创公司所需规模，且融资或盈利路径不再可行，公司最终做出了关闭的艰难决定。Zeen的关闭再次凸显了社交创业公司生存的挑战性。

Zeen（原名Landing）是一个社交拼贴平台，于2019年成立，共获得900万美元的风险投资，但现已宣布关闭。这表明社交创业公司在市场上面临严峻的生存挑战。

Zeen最初名为Landing，是一款社交媒体应用，曾一度在Z世代用户中流行，其设计风格让人联想到2010年代的Polyvore和Pinterest。然而，该公司在2023年9月关闭了Landing应用。

公司更名为Zeen后，战略重心转向创作者经济，推出了可购物拼贴功能，允许创作者在Substack等平台集成联盟营销链接，以 monetizing 内容创作。

Zeen联合创始人Miri Buckland表示，公司关闭是由于未能达到VC支持初创公司所需的增长规模，且融资或盈利已不再是可行的选项。这一决定反映了在当前市场环境下，维持社交平台运营和商业化的难度。

Zeen的关闭也与其他社交媒体和创作者经济领域的初创公司（如Poparazzi、Creator+）的命运类似，进一步印证了构建长期盈利的社交媒体平台的艰巨性。

Zeen, a social collaging platform for creators, confirmed to BI that it's shutting down.The venture capital-backed startup, founded in 2019, raised a total of $9 million.Its shutdown shows how difficult it can be to survive as a social startup.

Making it as a social media startup ain't easy.

Zeen, the maker of a social collage platform, confirmed to Business Insider on Monday that it was shutting down operations.

"If there was any other way to keep it going, we would've done that," cofounder Miri Buckland told BI. "Ultimately, over the last couple of months, it became clear that it wasn't going to grow to the scale that it needed to as a VC-backed startup."

Buckland cofounded the company, which was originally called Landing, with Ellie Buckingham in 2019. The startup raised a total of $9 million in venture capital from firms including Stellation Capital.

The company's first product was Landing, a social media app that felt nostalgic for the 2010s days of Polyvore or Pinterest, and was a brief hit with Gen-Z users. The startup shut down the Landing app in September.

The company then rebranded to Zeen and pivoted away from building a new social media platform and toward the creator economy. It introduced a shoppable collage feature that creators could use across social media platforms, particularly Substack newsletters. Creators could easily integrate affiliate-marketing links using Zeen's website.

"We've had products in many different iterations through Landing and through Zeen, and we hoped that this would be something that we could grow into a much bigger business," Buckland said.

Building a long-lasting, profitable social media platform isn't an easy game. That's one reason some investors have backed away from the category.

Other social media darlings have faced fates of either dwindling popularity or, in some cases, shutting down entirely. For instance, Poparazzi, a photo-sharing app that was a viral hit in 2021, announced it would shut down in 2023. Meanwhile, some creator economy startups have also had to face shutdowns, like film studio Creator+.

"We made the decision that now was the time to shut it down," Buckland said. "Fundraising or becoming profitable, they weren't viable pathways for us at this point. It's a sad decision, honestly."