晚间电视节目，包括《每日秀》等，正面临观众流失的困境，其影响力已远不如前。即使是像内特·西尔弗（Nate Silver）这样在推广新书时，也宁愿选择参与“小众播客”而非传统的电视访谈。这反映出晚间电视在吸引注意力、转化商业价值方面已显疲态。尽管一些节目可能在社交媒体上仍有大量片段观看量，但这难以弥补传统电视收视率的下滑，也无法有效支撑其运营成本。曾经被视为重要宣传渠道的电视节目，如今在内容呈现方式和受众触达效率上，已无法与新兴媒体平台匹敌。

📊 **晚间电视节目观众流失严重：** 诸如《每日秀》等曾经备受欢迎的晚间电视节目，正面临观众数量的显著下降。即使像内特·西尔弗这样的知名人物，在推广新书时也倾向于选择小众播客，而非传统电视平台，这表明晚间电视对公众的吸引力已大不如前。

💸 **商业价值受挑战：** 尽管部分晚间电视节目在社交媒体上仍能获得可观的片段观看量，但这并不能有效转化为商业收益，也无法弥补传统电视收视率下滑带来的经济损失。传统电视广告模式面临巨大压力，难以支撑节目运营。

🎙️ **内容生态变化：** 观众的注意力日益分散，小众播客等新兴媒体平台在特定领域内拥有更精准的受众，并且能够更有效地实现内容到商业价值的转化，例如促进书籍销售。这使得传统电视节目在吸引嘉宾和观众方面面临严峻竞争。

🤔 **宣传效益对比：** 内特·西尔弗拒绝参加《每日秀》的访谈，部分原因是认为其宣传效果不如小众播客。他认为，即使小众播客的听众规模较小，但其转化效率可能更高，更能满足其推广目标，这反映了内容传播渠道的深刻变革。

It's very, very hard to sell books these days.So you'd figure Nate Silver would jump at the chance to be on "The Daily Show" last fall, when he was promoting his new book.Nope. Silver said he'd rather spend the time with a "niche podcast." Which tells you a lot about the state of TV these days.

A few days after Paramount shocked the TV world by announcing the end of Stephen Colbert's late-night show, there's still plenty of debate about the why: Was it because the show was bleeding money — or was it a political sacrifice to appease Donald Trump?

But there's no debate that late-night TV talk shows — once an important staple of the American media diet — are in permanent decline.

Viewership on conventional TV is going, going, gone. Those shows may still find audiences who watch clips on social media, but those eyeballs won't pay the bills.

That's the dollars and cents argument. What about the shows' abilities to focus attention? Isn't that worth something, in a world where attention is constantly atomized?

Not really, says Nate Silver. The writer and poll interpreter says he turned down an invitation to appear on Paramount's "Daily Show" last fall — in the midst of a book tour.

That's partly because Silver and his publisher didn't think he'd be sitting for an interview where he could promote the book with Jon Stewart or one of the show's other hosts, he says. Instead, it was supposed to be some kind of stunt-y debate with Allan Lichtman, the historian-turned-election prognosticator Silver doesn't take seriously.

But it's also because Silver thought he had better things to do than appear on late-night TV, he writes in an item about Colbert's cancellation: "The upside wasn't there the way it might have been a decade ago. The Daily Show — and even The Late Show — weren't necessarily a better use of my time than a niche podcast that might have a smaller audience but would convert more efficiently to book sales."

This anecdote is very flattering for podcasters — as well as people who got an interview with Silver during his book tour but didn't publish it on a podcast. And it's yet another marker of Things That Used To Be A Big Deal And Aren't Anymore.

In the old days, getting an author on TV was considered a real coup for publishers — particularly during Jon Stewart's first stint at "The Daily Show." (A Stewart interview is still important in the eyes of some authors.) And turning down a TV spot would be hard to fathom.

Not anymore.