All Content from Business Insider 07月20日 18:39
Nike salaries revealed: How much the retail giant pays designers, software engineers, and other tech workers
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美国运动品牌巨头耐克正通过聚焦文化、产品、营销等五大关键领域,积极实施品牌重振计划。公司CEO表示,目前正处于战略调整的关键时期,旨在为旗下Nike、Jordan和Converse三大品牌在跑步和篮球等核心运动领域创造更鲜明的市场区分度。公开的工作签证数据显示,耐克在软件、设计及数据工程等科技岗位的薪资水平较高,显示出公司在这些关键技术领域的投入,以期提升其在零售市场的竞争力,并巩固其行业领导地位。

💡 **品牌重振聚焦五大领域:** 耐克CEO Elliott Hill 提出,公司正通过调整战略,重点关注文化、产品、营销、市场以及社区连接这五个关键行动领域,以期全面 revitalizing 品牌形象和市场表现。

🚀 **科技与设计岗位是投入重点:** 通过公开的工作签证数据分析,耐克在软件工程师、数据工程师、数据分析师以及各类设计师等科技和设计类岗位上投入了大量资源,这些岗位的年薪普遍较高,显示出公司对技术创新的重视。

💼 **薪资数据反映岗位价值:** 文章披露了耐克部分科技岗位的薪资范围,例如软件工程师年薪可达14万至19万美元,高级软件工程总监更是超过30万美元,数据工程年薪范围也相当可观,这体现了公司对高端技术人才的价值认可和吸引力。

🏀 **核心运动与品牌协同发力:** 耐克正致力于将其核心品牌(Nike、Jordan、Converse)聚焦于跑步和篮球等重点运动项目,通过战略协同,旨在为各品牌打造更清晰的市场定位和差异化优势。

🔄 **战略调整旨在提升竞争力:** 耐克官方表示,目前的“调整”(realignment)和运动战略是为了“创造更鲜明的区分度和维度”,这表明公司正在积极进行内部优化,以应对市场变化,重塑其作为零售巨头的市场地位。

CEO Elliott Hill is leading Nike in its efforts to boost revenue.

As Nike tries to mount a comeback and live up to its reputation as a dominant retail force, the sportswear giant appears to be investing in some tech and design jobs.

Publicly available work visa data, which companies are required to disclose to the US Department of Labor, gives an idea of how much Nike's employees bring home and some of the roles it has invested in.

Nike had about 890 open positions worldwide listed on its jobs board as of July 18.

Current CEO Elliott Hill, who rejoined the company in October, has told investors that Nike is aligning its employees to focus on five key action areas: culture, product, marketing, marketplace, and connecting with consumers on the ground in their communities.

That strategy plays into Nike's efforts to focus its marquee brands — Nike, Jordan, and Converse — on key sports such as running and basketball.

"We are in the midst of realignment at Nike," Nike said in a statement to Business Insider. The realignment and sport strategy aim to "create sharper distinction and dimension" for its brands, the company said.

Here's what some key Nike roles can earn based on data through the quarter ending in March.

The salary data includes information from Nike Inc. and some subsidiaries, such as its retail services arm and Air Manufacturing Innovation division. It reflects US-based roles and, given it's based on H1-B visa disclosures, tends to skew more tech-focused.

Data and engineering roles: Software engineers can earn more than $300,000

Software Engineer: $146,383 to $172,661 a year

Software Engineer II: $156,641 to $172,780 a year

Software Engineer III: $139,845 to $192,227 a year

Senior Director, Software Engineering: $301,378 a year

Data Engineering: $99,123 to $265,466 a year

Data Analytics: $114,600 to $163,985 a year

Design roles: Some designers make around $100,000

Materials Designer: $100,000 a year

Senior Digital Product Designer: $126,617 a year

Senior 3D Designer: $91,707 a year

Manager roles: Managers can take home more than $270,000

Senior Manager, Software Engineering: $273,156 a year

Delivery Excellence, Uniform Operations Manager: $164,439 a year

Product Manager: $154,577 to $204,753 a year

Manager, Data Engineer: $168,031 to $213,190 a year

Senior Program Manager: $147,434 a year

Supply Chain Intelligence Manager: $158,311 a year

Read the original article on Business Insider

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耐克 品牌重振 科技投入 薪资数据 战略调整
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