New Yorker 4小时前
Can Dave Hurwitz Save Classical Recording?
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文章介绍了古典音乐爱好者戴夫·赫维茨(Dave Hurwitz)如何通过其独特的视频评论方式,在数字时代重新激发人们对古典音乐的兴趣。赫维茨打破传统,不拘泥于吸引年轻听众,而是专注于服务核心的古典乐迷群体。他拥有庞大的CD收藏,并利用YouTube频道分享他对音乐的热情,通过深入的曲目介绍、生动的表演历史讲述以及极具个人风格的唱片评价,让古典音乐的欣赏变得更加生动有趣。文章还回顾了过去“音乐欣赏”的推广方式,并对比了赫维茨的创新之处,强调了他对音乐传播的坚持和对“老派”音乐欣赏方式的继承与发展,展现了古典音乐在当代的活力。

🎶 赫维茨的古典音乐传播策略:他专注于服务拥有时间和可支配收入的核心听众群体,对“让产品‘酷’和‘相关’”来吸引年轻听众的做法持保留态度,认为古典音乐的传统受众群体同样重要且一直存在。他相信即使忽视年轻人,古典音乐市场仍有其坚实基础,这是一种对传统受众的尊重和对市场定位的清晰认知。

💿 赫维茨的个人化传播方式:他通过家中庞大的CD收藏和YouTube频道,以一种充满个人热情和专业知识的方式分享他对古典音乐的理解。他不仅分享音乐本身,还融入了表演历史、作曲家故事甚至个人化的幽默,使得枯燥的音乐介绍变得生动有趣,打破了传统音乐评论的刻板印象,创造了一种“解放了的音乐欣赏”体验。

🎵 音乐传播的演变与继承:文章追溯了从早期如西格蒙德·斯佩思(Sigmund Spaeth)和B. H.哈金(B. H. Haggin)等人的“音乐欣赏”推广方式,到伦纳德·伯恩斯坦(Leonard Bernstein)在电视上的普及,再到赫维茨在数字时代的创新。赫维茨被视为伯恩斯坦和早期广播DJ的继承者,他将音乐欣赏从沉闷中解脱出来,并对新近的古典音乐曲目,包括器乐演奏和对历史上代表性不足的作曲家的关注,展现出开放的态度。

🎼 对“真实性”的批判性视角:赫维茨对以“历史真实性”为卖点的早期器乐演奏运动持批评态度,认为这可能是一种商业驱动的“高雅骗局”。他认为,与其追求虚幻的“真实性”,不如关注音乐的整体品质和表现力,并指出许多早期器乐演奏的推广是唱片公司为了创造新声音和销售大量专辑而推动的,这反映了他对音乐产业运作的深刻洞察和对艺术本质的坚持。

💡 拥抱唱片与大众化传播:赫维茨倾向于偏爱唱片而非现场演出,这反映了一种“民主冲动”,挑战了“现场音乐比大众化消费品(如唱片)更优越或更有效”的古典音乐界“势利”观念。他认为,衡量音乐好坏的标准应基于多次聆听,唱片作为一种大众化的传播媒介,能够更广泛地触达听众,打破了现场音乐的局限性和排他性。

Hurwitz, however, is undaunted by such matters. For one thing, he is not troubled by the notion that children will be lost to classical forever if they are not turned on to it early. “To hell with young people,” he told me. “Classical music has traditionally been the preserve of older listeners who have time and disposable income, and that is my audience. Well, O.K., it would be hypocritical of me to disregard young people entirely. I’ve been a classical-music junkie since I was six, so there are certainly young listeners. But what I dislike is the notion that performing-arts organizations should spend their time and energy trying to attract a young audience by making the product ‘hip’ and ‘relevant’ when the population that is most receptive gets ignored. And there will always be old people.”

It’s also true that, if the business is always dying, parts of it always seem to be springing back to life. In recent years, new boutique labels offering unusual repertory have found a niche in the marketplace. Technological advances have made it far easier and cheaper to make a high-quality recording, and the astoundingly high standard of contemporary performance means that a recent live recording can easily rival one of fifty years ago that might have taken three days of studio sessions. A few of the great orchestras, including the London and Chicago Symphonies, have been issuing records and concert broadcasts on their own. The Berlin Philharmonic has a “Digital Concert Hall,” which offers access to both live-streamed performances and an enormous archive of videos going back to the early nineties.

“The stuff keeps coming,” Hurwitz exulted in one of his videos, “and there’s no sign of its stopping.” The problem is keeping the audience alive to it.

Hurwitz’s house, near New Haven, doesn’t appear particularly large from the outside, but when one is inside the place seems to expand, like a child’s dream of a candy store, with room after room of goodies. You pass through a small kitchen and living room (life is clearly elsewhere) and then into a CD-thronged enclave. CDs, some of them in boxes so large they could serve as furniture, appear in the laundry room, in the bedroom, and in a large basement space, the “overflow room.” After renovations that enlarged that space and added shelving on three sides, the overflow room became the always-flowing room, one of the sets for Hurwitz’s videos. Though many shelves are stacked with disks two rows deep, Hurwitz told me, “I pretty much know where everything is.” In the guest room, there are complete scores of Shostakovich’s works, the critical edition of Verdi’s operas, and books of music history and criticism. Hurwitz shares the home with his partner and two enormous cats, who assault many oddly shaped scratching posts placed around the house to keep them from jumping into Dave’s lap when he’s holding forth—or singing, as he often does, in a heimish but accurate interpretation of the music under discussion.

The singing, it turns out, is a consequence of the major labels’ attitudes about copyright. Hurwitz plays excerpts of recordings put out by the independent labels Naxos, which is based in Hong Kong, and Supraphon, which is Czech, but not from the major labels—Universal Music Group, Sony Classical, Warner Classics—which track the use of their music on YouTube and charge creators for playing time. “Aren’t they acting against their own interests?” I asked. His smile vanished. “Large corporations,” he insisted, “are obsessed with preserving the rights of pop-music artists who make them money, and their legal departments adopt a one-size-fits-all approach to protect popular music. They don’t care about classical music at all, and there is no discussing it with them that I have yet found. So I sing.”

Hurwitz’s love for the best performances began when he was six. He was born in Wilmington, Delaware, in 1961, and grew up in Connecticut. As a child, he played various instruments, though none very well. (The tam-tam often seen behind him was loudly struck in community orchestras.) He learned to read music, and he was blessed with a good memory. He earned an M.A. in history from both Johns Hopkins and Stanford, but he does not have an advanced degree in music. After graduation, he worked in the real-estate division of a bank, and he still has a full-time day job in finance. All the while, he has published articles on performance practice in academic journals, pursuing the life of an independent scholar.

By his twenty-fifth birthday, he had finished a book called “Beethoven or Bust: A Practical Guide to Understanding and Listening to Great Music.” The tone is learned but casual. He began writing criticism for audio- and record-review magazines in 1986 and has never stopped. Nowadays, on ClassicsToday, he leads a cohort of critics, including Jed Distler and Robert Levine.

“An insatiable interest in everything to do with music”—that’s what Hurwitz said is necessary to be a critic. “And, second, a healthy dose of insecurity that pushes you to learn all that you can.” Julia Child, he said, was his model for how to address an audience: “Be direct, be honest, have a sense of humor, nobody’s perfect. It’s O.K. to make mistakes now and then.”

If the entire business is not to collapse, dramatizing the best work may be one way of keeping it alive—a way of keeping new interpretations alive, too. And Hurwitz excels at exhortation. Unlike earlier critics, he brazenly turns judgment into competitive play, punching up his discussions with show-business savvy and gamesmanship. What is the best recording of Stravinsky’s “Petrushka”? Why aren’t more people listening to Honegger’s great Third Symphony or Mendelssohn’s intense Sixth Quartet? He will introduce a piece, tell some stories about its performance history, talk (sometimes) about the intricacy of its structure, clown around, perhaps curse the British musical press, which he hates, and then, holding the disks in his hand, he will evaluate a dozen or more candidates. The best Beethoven’s Seventh? The suspense mounts. The best, he says, is George Szell’s performance with the Cleveland Orchestra, from 1959. “Absolutely not!” says this classical nut, but Hurwitz doesn’t mind; he enjoys disagreement, since the love of music flourishes in an atmosphere of passionate attachments and strong distastes.

How do you talk publicly about classical music without making a fool of yourself? No one was more aware of this difficulty than Leonard Bernstein. In a 1957 article in The Atlantic Monthly, Bernstein, echoing the critic Virgil Thomson, deplored the “music appreciation racket”—the mass of commentary, exposition, persuasion, and seduction that flourished until the sixties, in schools, on the radio, and in book after book, much of it dull or embarrassing. In some ways, however, I mourn its passing. At least kids knew something of Bach and Mozart—or played a little of it—before they graduated from high school.

Indeed, I am a product of “music appreciation” myself. Journeying every week to the old Donnell Library, on Fifty-third Street, I would return two scuffed LPs (Beethoven conducted by Toscanini, say) and take out two new ones (Mozart conducted by Beecham). I might also take out a book by Sigmund Spaeth, a man who, for decades, was a rolling mill of classical-music evangelism, in such works as “The Common Sense of Music” (1924), “The Art of Enjoying Music” (1933), and “Great Symphonies: How to Recognize and Remember Them” (1936). In this last, Spaeth, again and again, prints several bars of a symphony with words strung below the notes to help children remember the tune. Thus the gentle repeated two-note pattern with which Brahms begins his Fourth Symphony acquires the Spaethean lyric “Hel-lo! Hel-lo! What ho! What ho!” And then there was B. H. Haggin, a scourge of everyone else’s standards and tastes. Haggin’s “A Book of the Symphony” (1937) was accompanied by a ruler allowing the reader to find a given section of, say, the “Eroica” on a 78-r.p.m. record, the most common format of the time. A ruler to find musical passages!

Once Bernstein landed on broadcast television, in the mid-fifties, such guides looked pitiful. There he was on CBS, handsome and charming as he stood with other musicians on a floor printed with the staves of Beethoven’s Fifth, moving players around to achieve the proper Beethoven sound. A few years later, in 1958, he began broadcasting the “Young People’s Concerts” and continued for fourteen years, vamping and challenging the children (and, more likely, speaking to their parents) with shows on folk music and jazz along with such subjects as “humor in music” and individual programs devoted not just to Bach and Beethoven but to such hard-to-like composers as Sibelius. No one has ever been as good as Bernstein at talking publicly about music, but, in the early, glory days of FM radio, there were enthusiasts who broke the rules. On the beloved, long-gone New York station WNCN, there were d.j.s such as Bill Watson and Fleetwood, who, in the middle of the night, would play the complete “Well-Tempered Clavier” or a whole opera not once but twice.

Hurwitz is a descendant of Bernstein and the mad d.j.s, the heir to the most expressive of musical explainers and celebrants. In his hands, music appreciation has been liberated from boredom. He also exhibits a refreshing receptivity to changes in classical repertory, including the recent growth in programming that features work by historically underrepresented groups. For centuries, it was white men who composed and had their works performed because, Hurwitz said, “they were who they were and had the right connections. Ninety-nine per cent of the stuff they wrote was crap, and no one knows about it or cares about it now. So I have no problem giving some other group a chance. I don’t care who they are. Ninety-nine per cent of what they produce will still be crap, and the best will be just as good as the best historically.” His tendency to prefer recordings over live performance seems to reflect a similarly democratic impulse. “I think one element of classical snobbery is the insistence that live concerts (more expensive and more exclusive) are better or more valid than mass-produced consumer products such as recordings.” How can you tell how good something is until you’ve heard it a couple of times?

Even in the classical-music world, he insists, there are frauds and fools, and, most dangerous of all, arrogant pedants killing the pleasures of music with academic-extremist theories. The period-instrument movement, with its claims of historical “authenticity,” obsesses Hurwitz (and I agree with much of what he says). He’s not entirely against it, but at times he describes it as a commercially driven high-brow con: By the end of the sixties, he said, “people were bored, they wanted a new sound.” A cadre of gifted players (in London, Vienna, and other European cities), egged on by the record companies, saw a way of generating hundreds of albums.

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古典音乐 音乐传播 戴夫·赫维茨 音乐欣赏 数字时代
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