Netflix在其最新制作的阿根廷剧集《永恒之人》中，首次成功运用生成式AI技术，用于展现一座建筑倒塌的场景。该技术不仅将视觉特效的完成时间缩短了十倍，显著降低了制作成本，而且令创作者和观众都对最终效果感到满意。Netflix的联合首席执行官Ted Sarandos表示，AI工具极大地拓展了影视叙事的可能性。此前，Netflix也曾在《佩德罗·帕拉莫》等影片中探索AI在 deaging 效果上的应用，并取得了显著的成本节约。尽管AI在好莱坞引发了关于就业和创作的讨论，但其在提升制作效率和创新叙事方面的潜力已得到初步验证。

🎬 Netflix在《永恒之人》中首次全面应用生成式AI，成功实现了建筑倒塌的特效场景，这是其影视制作中的一项重要里程碑，标志着AI技术正式融入其内容创作流程。

⚡️ 与传统视觉特效工具相比，AI技术将该特效场景的制作时间缩短了10倍，极大地提高了制作效率，并显著降低了成本，使得这一复杂场景的实现更具经济可行性。

🌟 Netflix联合首席执行官Ted Sarandos对AI在影视制作中的应用结果表示高度赞赏，认为AI不仅让创作者对最终成果感到满意，也赢得了观众的喜爱，并认为AI能够帮助创作者拓展屏幕叙事的新维度。

💡 Netflix在AI应用方面并非首次尝试，此前已在《佩德罗·帕拉莫》等影片中利用AI技术实现 deaging 效果，并取得了可观的成本节约，显示出公司对AI技术在降低制作成本和提升制作效果方面的持续探索。

⚖️ AI在好莱坞的应用面临争议，曾是2023年演员和编剧罢工的核心诉求之一，也引发了如《秘密入侵》等剧集的粉丝不满。然而，Netflix的成功案例表明，在特定领域，AI技术能够有效应对高成本特效需求，但也需平衡技术发展与行业生态的考量。

Netflix recently used generative AI in one of its productions for the first time.Co-CEO Ted Sarandos revealed that "The Eternaut" was the history-making show.Sarandos said the show used the technology to show the collapse of a building.

Netflix used generative AI to save money on a recent production — and the company's co-CEO said he was "thrilled" with the results.

Ted Sarandos revealed on Thursday that the streamer used the technology when making "The Eternaut," an Argentine production based on a popular sci-fi comic.

Sarandos said the show is the first Netflix title to use fully AI-generated shots in its final footage, with a sequence that shows the collapse of a building in Buenos Aires. Without AI, Sarandos said, such an effect would not have been cost-effective for a production the size of "The Eternaut."

"In fact, that VFX sequence was completed 10 times faster than it could have been completed with visual, traditional VFX tools and workflows," Sarandos told analysts during Netflix's quarterly earnings call.

Sarandos said everyone was "thrilled" with the final product.

"The creators were thrilled with the result. We were thrilled with the result," he said. "And more importantly, the audience was thrilled with the result. So, I think these tools are helping creators expand the possibilities of storytelling on screen, and that is endlessly exciting."

Netflix is no stranger to AI. Sarandos has previously spoken about the use of AI on Rodrigo Prieto's film "Pedro Paramo" and how much money was saved using AI for deaging effects as opposed to what it cost for Martin Scorsese's "The Irishman."

"In fact, the entire budget of the film was about the VFX cost on 'The Irishman,'" Sarandos said during Netflix's first quarter earnings call in April.

AI remains a thorny issue in society writ large and in Hollywood in particular. Demands over AI usage were at the center of the historic dual actors and writers' strikes that shut down production in 2023.

Fans expressed frustration at Disney in 2023 over Marvel Studios' choice to use AI for credit art in "Secret Invasion," a Disney+ series. Tyler Perry has said he has paused studio expansion plans because of the AI capabilities that are already available.

Visual effects is one area of Hollywood that could be drastically changed by AI, as audiences demand explosive climaxes and superhero features that strain production budgets.

As Netflix's news illustrates, it won't just be summer blockbusters that are changed.