arXiv:2507.12665v1 Announce Type: cross Abstract: We propose the Single Conversation Methodology (SCM), a novel and pragmatic approach to software development using large language models (LLMs). In contrast to ad hoc interactions with generative AI, SCM emphasizes a structured and persistent development dialogue, where all stages of a project - from requirements to architecture and implementation - unfold within a single, long-context conversation. The methodology is grounded on principles of cognitive clarity, traceability, modularity, and documentation. We define its phases, best practices, and philosophical stance, while arguing that SCM offers a necessary correction to the passive reliance on LLMs prevalent in current practices. We aim to reassert the active role of the developer as architect and supervisor of the intelligent tool.