Netflix公布了创纪录的第二季度财报，营收和利润均超出分析师预期，并上调了全年营收预测。财报显示，公司营收同比增长15.9%至110.8亿美元，每股收益达到7.19美元。分析师们正密切关注Netflix在体育赛事和电视内容方面的扩张计划，以及其广告业务的增长潜力。公司上调2025年营收预测至448亿至452亿美元，这得益于用户增长和广告业务的强劲势头。Netflix在热门剧集《鱿鱼游戏》的成功推动下，继续巩固其在流媒体领域的领先地位。

📺 Netflix第二季度业绩表现强劲，营收达到110.8亿美元，同比增长15.9%，每股收益为7.19美元，均超过了市场分析师的预期，显示出公司在内容和用户增长方面的稳健表现。

📈 公司上调了2025年全年营收预测至448亿至452亿美元，这主要归功于订阅用户数量的持续增长以及广告业务的蓬勃发展，预示着Netflix未来增长势头依然强劲。

⚽ Netflix正积极通过引入体育赛事和电视直播来扩大其业务规模，例如即将播出的圣诞节NFL比赛、拳击赛以及经典节目《Star Search》的重制版，这些内容有助于吸引新用户并为广告业务提供更多机会。

📊 尽管Netflix已停止公布具体用户数量，但第三方数据显示美国用户增长已从高峰回落。分析师们正重点关注Netflix如何通过体育直播和电视内容来持续扩大用户基础，并利用这些内容促进其不断增长的广告业务。

Netflix posted record-setting revenue and earnings for the second quarter on Thursday.The streamer also raised its forecast for the year.Analysts are eyeing the platform's plans to scale through live sports and TV, and grow its ads business.

Netflix posted record-setting revenue and earnings for the second quarter, and signaled there's more growth on the horizon.

The streaming giant's revenue rose 15.9% year over year to $11.08 billion, and earnings hit $7.19 per share.

Analysts surveyed by Bloomberg expected quarterly revenue of $11.06 billion and earnings of $7.09 per share.

Netflix shares rose slightly in after-hours trading following the earnings release on Thursday.

The company also raised its revenue forecast for 2025 to $44.8 billion to $45.2 billion, in part because of its momentum in growing subscribers and its advertising business.

Wall Street has long crowned Netflix as the streaming king. The streamer's latest win comes on the heels of the success of "Squid Game." The show's third and final season debuted at No. 1 in every country where it debuted during its premiere week in late June.

Netflix stopped reporting specific subscriber figures last quarter, which makes it difficult to gauge the platform's user growth.

But estimates from third-party data firm Antenna suggest Netflix's gross monthly subscriber additions in the US have fallen from their peak.

Analysts are focused on how the platform continues to scale through live sports and TV, as well as creator-driven partnerships.

So far, Netflix has announced a return of a Christmas Day NFL game, a September fight between Canelo Alvarez and Terrence Crawford, and a forthcoming reboot of the late-80s hit "Star Search," among other live programming.

The live content serves dual purposes: helping Netflix continue to grow its subscription base and providing ample opportunities for its budding advertising business.

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