Ring创始人Jamie Siminoff回归Amazon后，对旗下Ring、Blink和Sidewalk等智能家居业务推行新政策。所有晋升申请者必须详细说明如何在工作中运用人工智能技术，以体现创新思维、提升速度和效率。此举旨在激励员工将AI与公司使命相结合，创造独特价值。管理层也需证明如何利用AI工具以更少资源达成更多目标，同时控制人力成本。此策略与Shopify、Microsoft等公司类似，反映了科技行业将AI使用纳入人才评估体系的趋势，预示着AI在企业运营和人才发展中的重要性日益凸显。

💡 **AI应用成为晋升硬性要求**：Ring创始人Jamie Siminoff宣布，在其负责的Amazon RBKS组织（包括Ring、Blink、Sidewalk等）内，所有申请晋升的员工必须详细阐述自己在工作中如何利用生成式AI或其他AI技术来提升客户体验或运营效率，并提供具体的项目和可衡量的成果。

🚀 **激励创新与效率文化**：Siminoff表示，此项新政策旨在奖励“创新思维”，并进一步强化组织内部追求速度和效率的企业文化。通过要求员工展示AI应用能力，鼓励他们将尖端技术与公司使命相结合，从而创造出“真正特别”的成果。

📊 **管理层也需证明AI效能**：对于管理层职位，新规要求他们展示如何利用AI工具实现“以少胜多”的目标，即在减少或不增加人员编制的情况下，提升整体产出和效率。这体现了对领导者在AI驱动下优化资源配置能力的重视。

🌐 **行业趋势的体现**：这一政策与Shopify要求管理者在招聘新员工前证明AI无法胜任该岗位，以及Microsoft部分管理者依据员工使用内部AI工具的表现来评估绩效的做法相呼应。这表明将AI能力纳入人才评估已成为科技行业普遍的趋势，预示着AI将更深入地影响企业的用人策略和组织发展。

🎯 **“第一天”文化下的持续迭代**：Siminoff强调，这项政策将秉持Amazon的“第一天”（Day 1）文化，持续学习、迭代和改进。这意味着该政策并非一成不变，而是会随着AI技术的发展和公司业务的需求不断优化，以保持组织的敏捷性和领先性。

Jamie Siminoff is back at Amazon running the Ring business he founded. He's making big changes.Siminoff recently mandated that staff show how they use AI when applying for promotions.This applies to Ring and some other Amazon units including Blink and Sidewalk.

To get ahead at Ring and other Amazon smart-home businesses, you'll need to show your AI chops.

Ring founder Jamie Siminoff, who also oversees Amazon's Blink security cameras, Key in-home delivery service, and Sidewalk wireless network, announced on Wednesday that all promotion applications at his RBKS organization must now explain how employees are using AI at work.

Siminoff, who returned to Amazon in April after a 2-year hiatus, said the new policy aims to reward "innovative thinking" and reinforce a culture of speed and efficiency.

"When we combine innovative technology with our missions, we create something truly special," Siminoff wrote in the email, a copy of which was obtained by Business Insider.

A Ring spokesperson told BI the changes only apply to Amazon's RBKS employees, and not the rest of the company.

The change underscores a growing trend among tech companies to incorporate AI use into their talent-evaluation process.

Shopify announced in April that managers must prove AI couldn't do a job better before hiring anyone new. Microsoft is asking some managers to evaluate employees based on how they use internal AI tools. Amazon CEO Andy Jassy, meanwhile, warned last month that AI will reduce the company's workforce because of efficiency gains.

Siminoff, in his email, said employees seeking a promotion must now describe how they have used generative AI or other AI technologies to improve customer experience or increase operational efficiency. They are also asked to cite specific AI projects they've worked on and the measurable impact achieved.

Those in management positions are also required to show how they used AI tools to accomplish "more with less," while reducing or not growing headcount, according to the email.

"In the spirit of Day 1 culture, we will keep learning, iterating and improving this," Siminoff wrote.

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