TechCrunch News 07月18日 00:56
Twitch starts testing vertical video streams
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亚马逊旗下的直播服务Twitch正积极拓展其业务版图,宣布进军竖屏视频领域,并已在TwitchCon活动上公布相关计划。市场情报公司Appsensa的最新研究发现,Twitch已开始与少数主播进行竖屏视频功能的Alpha测试。这些测试在应用程序代码中有所体现,并揭示了新竖屏流媒体的功能细节,包括专门的用户界面元素和在经典与竖屏模式间切换的选项。该功能旨在提升Twitch在TikTok、Instagram Reels和YouTube Shorts等热门竖屏视频平台上的竞争力。Twitch计划在今年夏天开始小范围测试,并逐步向更多用户推广。此外,Twitch还在探索双格式和2K流媒体技术,以丰富其服务内容。

🌟 Twitch正积极布局竖屏视频市场,以应对TikTok、Instagram Reels和YouTube Shorts等平台的竞争。这一战略调整标志着Twitch在内容形式上的重要拓展,旨在吸引更广泛的用户群体,并提升平台的用户参与度和竞争力。

📊 根据Appsensa公司的研究,Twitch已启动针对少数主播的竖屏视频功能Alpha测试。这些测试在应用程序代码中有所体现,并包含专门的用户界面设计,允许用户在传统横屏模式和新的竖屏模式之间自由切换,以提供更灵活的观看体验。

📱 新的竖屏视频功能将支持移动端摄像头和麦克风访问,表明Twitch计划允许用户通过竖屏模式进行直播互动。应用内将提供用户教育提示,告知用户竖屏视频的推出以及测试性质,并允许用户随时切换回经典视图。

🚀 Twitch的母公司亚马逊在TwitchCon活动上宣布了这一计划,并表示测试将分阶段进行,首先是小范围的频道测试,随后将扩展到更多用户。公司还透露了对双格式和2K流媒体技术的探索,预示着Twitch在技术和内容创新上的持续投入。

Livestreaming service Twitch, which is owned by Amazon, announced at its annual TwitchCon event earlier this year that it would move into the vertical video space. Now those initial alpha tests have gone live with a few streamers, according to findings from market intelligence provider Appsensa.

In a recent build, the firm found references to the vertical video tests and information about what sort of features these new streams would offer. The feature, once fully rolled out, would make Twitch more competitive with other popular vertical video services like TikTok, Instagram Reels, and YouTube Shorts.

Twitch’s tests are not widespread at this point, as Appsensa’s research only found a handful of references in the app’s code that mentioned the tests would focus on just “a few streamers” for the time being. (It was unable to identify which ones.) The firm was also able to identify a vertical theater mode with dedicated user interface elements and a way to toggle between Twitch’s classic and new vertical video formats.

When users encounter the feature for the first time, they’ll be presented with user education dialogs that say “vertical video is here,” and remind users it’s still just a test and they can switch to the classic view at any time.

Appsensa also noted that the current implementation includes permission handling for both the camera and microphone access, as is required by mobile platforms, indicating the app will be used for the livestreams.

Reached for comment, Twitch declined to say more about the tests, only noting that the company had said during its keynote at TwitchCon Rotterdam earlier this year that it would begin testing with a small number of channels during the summer. A spokesperson added that those tests would expand to more users later in the year.

During TwitchCon, the company announced it would try out dual-format and 2K streaming with a small number of channels, as well.

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Twitch 竖屏视频 直播 TikTok 内容创新
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