本文探讨了人工智能（AI）在内容设计领域的现状与影响。作者指出，AI已渗透到内容工作的方方面面，如总结、撰写用户故事、翻译等，而非遥不可及的未来技术。尽管AI带来了效率提升，但内容设计者在AI工具开发中的参与度不足，这可能导致AI的局限性。文章鼓励内容设计者拥抱AI，将其视为提升工作效率、解决用户需求的工具，同时强调了审查AI偏见、关注数据来源以及推动包容性工具的重要性。作者呼吁内容设计者积极“现身说法”，通过分享经验、参与对话、提出质疑来影响AI的发展方向，确保AI能够体现清晰、包容和信任等核心价值，而非被动接受。

💡 AI已深度融入内容设计工作流程，而非遥远的未来概念。它正在被用于总结会议、撰写用户故事、翻译内容、分析语调和创建模板，极大提高了工作效率，是设计者工作中不可或缺的一部分。

🤔 内容设计者在AI工具开发中的缺席是一个潜在问题。由于AI的核心是内容，而内容设计者最了解内容，他们的缺席可能导致AI工具未能充分体现内容的复杂性和用户需求，作者呼吁设计者主动参与到AI的开发和塑造过程中。

⚖️ 承认并拥抱AI的使用，但不应因此感到羞愧或“走捷径”。文章强调了对AI保持好奇心和审慎的态度，并提出质疑AI的真实性，以及它对清晰度、信任和真相的影响，这是一种成熟的表现。

🚀 内容设计者应积极利用AI，同时保持批判性思维，避免盲目接受AI的输出。这包括利用AI减少行政工作以专注于用户需求，测试AI工具以改进提示词，质疑AI的偏见，认识到AI的质量取决于其训练数据，并推动开发能够反映所有用户的工具。

🌟 AI是内容设计者拓展影响力的机会，而非替代。通过积极参与和引导，内容设计者可以确保AI的发展方向符合其价值观，例如清晰度、包容性和信任，从而塑造一个更美好的数字未来，而非被未来所定义。

Last week, at a London Content Design Meetup that I host, along with Eleanor, something powerful happened.

We stopped whispering about AI and started really talking. Not just about the hype. Not just about fear. But about what’s actually happening, happening right now, in our work as content designers, product designers, and thinkers shaping the digital world.

Our meet-up wasn’t a panel or a keynote event. No. It was a space created for real, honest, and sometimes uncomfortable conversations. And that’s exactly what made it so vital.

AI isn’t coming. It’s already here.

Let’s be honest; we’re all using AI in some capacity. It’s summarising workshops, writing user stories, translating content, analysing tone of voice, creating templates, and speeding up research. It’s not something on the horizon; it’s already in our browsers and design stacks.

And yet, as we continued discussing AI, one thing became clear: AI is already influencing user experience, but content designers aren’t always at the table when these tools are developed.

That’s a problem. Because AI is content. And who understands content better than us?

So why are we still hesitating?

Some of us admitted feeling ashamed for using AI, worried it might be seen as lazy or “cutting corners.” Personally, I don’t think anyone should be made to feel ashamed for using AI.

Others were excited but cautious, unsure where to begin.

What struck me most was the space in between: a place of curiosity and scepticism. A place where we can ask better questions, even if we don’t have all the answers.

That’s not fear. That’s maturity.

“If AI isn’t telling the truth, what is it doing? And what does that mean for people who care deeply about clarity, trust, and truth?”

Someone asked this during the session, and it stopped me in my tracks.

Because we’re not just content designers. We’re simplifiers. We’re system thinkers. We’re people who connect the dots and communicate with purpose. And that’s exactly what AI needs right now.

We’ve been here before

To me, this moment feels a lot like the early days of social media, full of potential, packed with risk, and moving way too fast.

But this time, we can do better. We can design this future with more foresight, more ethics, and more inclusion.

If we show up.

So, what does showing up look like?

It means:

Using AI to reduce admin, so we can focus on solving real user needsTesting AI tools like Miro AI to summarise insights and improve our promptsInterrogating bias, not just accepting outputs at face valueRecognising that AI is only as good as the data, it’s fe,d and right now, that data skews narrowPushing for tools that reflect everyone, not just native English speakers or default usersBeing transparent about what works, what doesn’t, and what we’re still figuring out

Most importantly, it means refusing to sit this one out.

Because if we don’t shape AI, others will, and they might not bring the same care for clarity, inclusion, and trust that we do.

We’re not replacing ourselves. We’re expanding our impact.

At the meetup, I saw something energising: no one was blindly worshipping AI. But no one was writing it off, either.

We were questioning it. Probing it. Testing it. Owning it.

AI isn’t the enemy. It’s an opportunity. Not to automate ourselves out of relevance but to embed our values deeper into the systems we’re helping to build.

This is our moment

Let’s stop watching from the sidelines and start shaping what comes next.

Let’s share more experiments. Create more spaces for dialogue. Push back when things don’t feel right. And lean in when it’s time to lead.

Because AI is here and it needs our voices, our ethics, and our imagination.

It needs designers who understand systems and stories. Who care about clarity, inclusion, and trust.

And it needs us now before the decisions are made without us.

Let’s rise. Let’s lead. Let’s design the future before it designs us.

Enjoyed this?

Check out my other articles on design.

Why no one takes content design seriously (and how to change that)The hero’s journey — The writing principles that guide usersAccessibility. It’s a shared responsibilityHow content designers are shaping AI

I hope you enjoyed this article, and if it helped, feel free to leave a clap or two, or why not drop a comment. You can connect with me on LinkedIn and Medium.

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AI is Here. And It Needs Us was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.