Live sports are big business, and bigger targets. Every year, the industry loses an estimated $28 billion to piracy, fuelled by 230 billion views of pirated streams worldwide. With 80% of online piracy happening through illegal streaming services, live sports content is under relentless attack.
This is more than lost revenue; it’s an erosion of exclusivity — the very asset that makes sports rights so valuable.
From the roar of an F1 Grand Prix to the buzzer-beater in an NBA final, premium sports content commands massive licensing fees because it delivers unmatched fan engagement and advertising power.
But with these massive stakes comes massive risk.
