Mashable 07月17日 01:44
Google AI Overviews are officially populating the Discover feed
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谷歌正在将其AI生成的摘要功能扩展到Discover feed中,这引发了对新闻出版商流量的担忧。此前,谷歌已经在搜索结果页面和“人们也问”部分推出了AI摘要,覆盖了超过15亿用户。Discover feed中的AI摘要将为用户提供新闻故事的总结,但最初主要关注体育和娱乐。然而,测试结果表明,AI摘要也出现在政治新闻中。随着AI摘要的普及,许多出版商报告称,来自谷歌的自然搜索流量大幅下降,这加剧了对新闻业的潜在影响。

📰 谷歌正在将AI生成的摘要功能引入Discover feed,这是其在搜索领域扩展AI摘要的最新举措。

⚽️ Discover feed中的AI摘要最初将侧重于体育和娱乐新闻,但测试发现,其也涵盖了政治等其他新闻主题。

🔍 AI摘要会总结来自多个来源的新闻故事,并在摘要中显示发布商的标识。

📉 许多出版商报告称,自AI摘要推出以来,其来自谷歌的自然搜索流量显著下降,这引发了对新闻业的担忧。

🌍 谷歌的AI摘要功能目前已覆盖超过15亿用户,对新闻出版商的影响日益显现。

Google's AI-generated summaries have claimed another piece of search territory: the Discover feed.

Google confirmed to TechCrunch, which first spotted the change, that AI Overviews are rolling out to the news feed on the Google app for iOS and Android. We also spotted a few AI Overviews on the Discover feed when testing it out on the iOS app. Typically, the personalized news feed shows headlines of stories from a variety of outlets, curated by your search history.

In the instances we found, AI Overviews present a summary of a news story that's been covered by several outlets, indicated by the publisher logos in the upper left-hand corner. Clicking into the module shows a list of the different stories.

Google said AI Overviews in the Discover feed would focus on sports and entertainment, but we found an example of an AI-generated summary for a politics story. Credit: Screenshot: Mashable / Google

The launch of Overviews in the Discover feed joins of the growing list of places in Google Search with AI-generated summaries directly on the page. It started with summaries at the top of the search page, with very mixed results, and has grown to include summaries in the People Also Ask (PAA in SEO terms) section of search results. During Google I/O 2025, the company said its AI Overviews now reach more than 1.5 billion people per month. More recently, Google introduced AI Mode, an alternative to traditional search that provides answers through an AI chatbot powered by the Gemini model.

While Google continues to minimize reports that its generative AI features are negatively impacting publisher traffic, many publishers are seeing ongoing losses. The Wall Street Journal, Bloomberg, and others have reported a significant decline in organic search traffic, as have other major news outlets and even independent bloggers. A 2025 analysis from SimilarWeb had similar findings, reporting a 26 percent decrease in organic search traffic since the launch of AI Overviews.

A Google spokesperson told TechCrunch that AI Overviews in the Discover feed is launching in the U.S. and will focus on lifestyle topics like sports and entertainment. That said, the AI-generated summaries we found were about hard news topics like the BBC's documentary about the war in Gaza and Mike Waltz's Senate confirmation for his UN ambassadorship.

Google did not immediately respond to request for comment on which topics will be summarized by generative AI.

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