Fortune | FORTUNE 07月16日 18:33
Home sellers are so fed up with cutting listing prices they’re just yanking their homes off the market altogether
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近两年,美国楼市的困境不仅影响了潜在买家,卖家也面临挑战。许多卖家期望通过出售房屋获得可观收益,但市场表现不佳。Realtor.com的报告显示,由于未能找到愿意支付预期价格的买家,卖家纷纷将房屋撤出市场。6月份全国范围内撤销上市的房屋数量同比激增47%,年初至今增长34%。这反映出买家议价能力增强,卖家面临调整价格或无限期持有的选择。高库存和抵押贷款利率上升也加剧了这一趋势。

🏘️ 撤销上市现象激增:Realtor.com的报告显示,6月份全国范围内撤销上市的房屋数量同比激增47%,年初至今增长34%。这表明卖家因未能达到理想售价而选择撤回房产。

📈 市场再平衡:随着买家议价能力的增强,卖家面临调整价格或无限期持有的选择。高库存量(6月份同比增长29%)使得买家不再愿意支付过高溢价。例如,纳什维尔的库存量同比增长37%,但每平方英尺价格下降了2%。

🧐 房屋定价过高信号:如果房屋无人问津、很少有看房者或仅收到低价报价,则可能表明房屋定价过高。专家建议卖家参考当地数据,了解类似房屋的售价和上市时间,以此判断定价是否合理。

🤔 撤销上市策略:卖家在多次降价仍未吸引买家后,通常会选择撤销上市。专家建议利用撤销上市后的时间重新制定策略,包括寻找新的经纪人或改进房屋展示方式。许多房主拥有创纪录的房屋净值,并且锁定在超低抵押贷款利率上,这使得他们有灵活的时间等待,撤销上市并非绝望的信号。

During the past couple of years, housing market woes have largely been felt by potential buyers. But they’re not the only ones struggling in today’s brutal housing market. 

Many sellers have been disappointed to see the market working against them after betting they’ll see a nice chunk of change in parting with their homes. Now, fed up with failing to find a buyer willing to pay their price, many sellers are pulling their homes from the market altogether, according to a July 8 Realtor.com report.

Delistings—or taking a home off the market—jumped 47% nationally in June from a year ago, the report shows, and year-to-date, delistings are up 34%. 

“What we’re seeing nationally is a market that’s gradually rebalancing, with buyers gaining leverage and sellers facing a tradeoff: Adjust to the market and sell for less, or hold out and risk sitting indefinitely,” Realtor.com Senior Economist Jake Krimmel told Fortune. “Many sellers still aren’t pricing to sell.”

The massive jump in delistings is partly due to increased active inventory, which was up 29% year-over-year in June. With more homes on the market, there’s less incentive for buyers to pay a premium. Krimmel gave Nashville as an example, where inventory is up 37% year-over-year, but price per square foot has dropped 2%. 

“As a result, homes are sitting on the market nearly three weeks longer than last year,” Krimmel said. “That’s a sign of sellers still anchored to pandemic-era prices even though the market is telling them otherwise.”

Anthony Djon, founder of Anthony Djon Luxury Real Estate in Detroit, said delistings have become noticeably more common, especially for sellers who initially priced their homes too high.

“It’s a clear signal that buyers are holding more of the power right now, especially with inventory climbing and [mortgage] rates staying elevated,” Djon told Fortune

How to know if you priced your home too high

One of the main reasons a buyer decides to pull a listing entirely is because it was priced too high originally and they don’t believe they’ll get the money and equity they deserve. 

Krimmel said “there’s no hard and fast rule” for what qualifies as an unrealistic asking price, “but if a home is priced too high today, the market will surely let you know.”

The signals of overpricing are clear, Krimmel said, which could be if your home sits without showings, receives little interest, or only attracts low offers. He suggests sellers who are worried about mispricing look at local data and see what homes of a similar size are selling for and how long they’ve been on the market. 

“Those are your clearest indicators of whether your home is priced to move—or priced to wait,” Krimmel said. 

Typically, sellers ultimately decide to delist a property after they’ve dropped the price once or twice with few bites from potential buyers, Djon said. This would be factors like no showings, no offers, or limited activity on listings. 

There’s also a psychological point where sellers feel further price drops could devalue their home in the buyers’ eyes. 

“And they’re not wrong,” Djon said. “Sometimes stepping back and relaunching with the right strategy makes more sense than continuing to chase the market down.” 

He suggested using the time after a delisting as time to re-strategize, not just use it as downtime. This could mean looking for a new agent.

“Often, the issue isn’t the house—it’s how it’s being presented,” Djon said.

Krimmel also said delisting can be a solid choice for sellers since many homeowners today are sitting on record equity and are locked in on ultra-low mortgage rates. 

“That gives them the flexibility to wait—this isn’t 2008 or distressed seller territory,” Krimmel said. “Delisting seems to be a strategy, not a sign of desperation.”

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楼市 卖家 撤销上市 房价
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