Fortune | FORTUNE 07月16日 17:20
TV networks are doing so badly that viewers now spend more time watching streaming services than broadcast and cable combined
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本文探讨了流媒体服务对传统广播电视的冲击。6月份,观众在流媒体上的观看时长首次超过了广播电视和有线电视的总和。这一转变主要受到年轻人观看习惯的影响,Netflix等平台上的热门剧集吸引了大量观众。此外,福克斯新闻频道在黄金时段的收视率也超过了主要广播电视网。尽管传统电视在夏季收视率较低,但随着体育赛事和新剧集的回归,其收视率预计会有所回升。文章指出,媒体公司正在努力将内容分发到不同平台上,以适应观众的选择。

📺 6月份,美国观众在流媒体服务上花费的时间占比达到46%,首次超过了广播电视和有线电视的总和。其中,YouTube和Netflix占据主导地位。

👧 年轻观众是推动流媒体增长的关键力量。大约三分之二的6至17岁的人更喜欢观看流媒体而非传统电视。

📰 福克斯新闻频道在黄金时段的收视率连续第三周超过了主要的广播电视网,这在一定程度上反映了观众对新闻和时事的关注。

🏈 传统电视的收视率在夏季通常较低,但随着足球赛季和新剧集的回归,预计会有所回升。媒体公司也在努力将内容分发到不同平台上,以适应观众的选择。

Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world — one fueled by the habits of young people and the other by their elders.

During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June.

Also, for the third straight week, Nielsen said that Fox News Channel had more viewers in prime-time on weeknights than any of the main the broadcast networks ABC, CBS, NBC and Fox entertainment.

For years, the mantra of media executives was that streaming represented the future for in-home entertainment. Now, that future has clearly arrived.

Broadcast TV slips below 20% of total

In June, 46% of Americans’ TV time was spent on streaming services, led by YouTube and Netflix. Cable television networks represented 23.4% and broadcast was 18.5%, for a total of just under 42%, Nielsen said. It was the first time broadcast TV had ever slipped below 20% of total TV viewing.

“It kind of felt like the right time,” said Brian Fuhrer, Nielsen’s senior vice president for product strategy and thought leadership. “A lot of people thought it would happen more quickly.”

The driving force in June was school ending for young people, meaning they had more time to watch TV, where Netflix series like “Ginny & Georgia” and “Squid Game” were big hits. Roughly two-thirds of people aged 6 to 17 watched streaming ahead of conventional TV, Nielsen said.

In June 2024, the numbers were roughly reversed — 47.7% of people were watching conventional TV in an average minute, with 40.3% logged on to a streaming service.

While the direction is clear, it’s not a death knell for conventional TV. June and July are fallow months, and their viewing will increase when football season begins and original episodes of comedies and dramas return, Fuhrer said.

Content is distributed over more platforms

It’s also not a strict either-or situation; media companies are doing a better job spreading their content out on different platforms to give viewers a choice, he said. The growth of YouTube, which many consumers can access for free and is a portal for “traditional” TV, has also fueled streaming services.

Fox News has occasionally eclipsed the broadcast networks in viewership before, but last week represented the seventh week it has done so in 2025, already more than 2024 and 2023 combined. It averaged 2.4 million viewers in prime time on weeknights last week, Nielsen said.

Fox News is also taking advantage of what is traditionally the least-watched time of the year for broadcast networks, when summer nights and barbecues keep people outside. The difference this year is it has won a few weeks outside of the summer, during President Donald Trump’s inauguration week in January, for example.

Its audience — among the oldest of all television networks — tends to stay pretty steady throughout the year.

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流媒体 广播电视 收视率 Netflix 福克斯新闻
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