All Content from Business Insider 07月16日 04:16
After years in a big city, we moved to a small town in Arkansas. Now, we've built a community and careers we love.
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作者从华盛顿特区搬至阿肯色州小镇,被当地浓厚的创业氛围感染,与伴侣共同创办了一家湖畔汉堡店。疫情促使他们做出改变,虽然面临经营挑战,但作者享受现在的工作与社区生活,学会了平衡行政、营销和厨房工作。

🏡小镇创业氛围浓厚:作者发现新城镇居民多为自由职业者,从乐队经理到宠物美容师,创业文化盛行,激发了她和伴侣开店的灵感。

🍔合伙开餐厅:夫妻俩投入积蓄购置湖畔咖啡馆和游艇码头,转型经营汉堡店,男方负责厨艺和日常运营,女方原计划远程办公但很快因公司裁员全身心投入。

📈经营挑战与调整:首年夏季因户外座位在高温下客源稀少,他们调整运营时间至傍晚和夜间,并利用周末举办音乐会吸引顾客,实现了业务转型。

💼工作内容多元:作者承担从工资发放到社交媒体运营的全套行政工作,同时兼顾点餐服务、库存管理甚至清洁杂务,体验了工作多样性。

🤝社区融入:作为新店主,作者积极参与社区活动,为体育团队提供餐食、展示本地艺术家作品,实现了个人与社区的双重成长。

🌱创业收获:五年后,作者和伴侣不悔当初决定,享受着热爱的事业和生活方式,体会到创业过程中的持续学习和社区贡献价值。

I never would have taken the plunge and opened a restaurant if I hadn't moved to a small town.

I never expected to leave my city life for a small Arkansas town of about 16,000 people — but I'm so glad I did.

I first moved to Washington, DC for school, but ended up staying for nearly two decades thanks to the incredible job opportunities, cultural experiences, and lifelong friendships I made there.

Then, COVID-19 hit. I was fortunate to keep my job in the nonprofit industry, working remotely throughout the pandemic — but my boyfriend, a chef, had a hard time finding work as one restaurant after another closed its doors or cut staff.

Suddenly, we wondered whether it made sense to continue paying rent for a pricey basement apartment in the nation's capital.

My partner had some job leads in his Arkansas hometown, which was also much closer to my family in Memphis. So, in August 2020, we packed a U-Haul and hit the road.

I was surprised to learn that so many people in my new neck of the woods were self-employed

Coming from Washington, DC, I was used to people working for large firms or the government in some capacity. During my first few months in town, as I worked long remote hours for my DC-based job, I was struck by the percentage of locals who were self-employed.

It felt like half the people I met were entrepreneurs — from a band manager and a lawyer with his own firm to personal trainers and dog groomers. Even many of the kids at the local high school were starting boat-detailing businesses or mobile car-wash services.

My now-fiancé and I would stroll downtown, checking out empty storefronts and dreaming about opening a small gift shop or burger bar of our own.

Although I hadn't seriously considered it before, the idea of being brick-and-mortar business owners suddenly didn't seem quite so far-fetched.

So, when a small café and marina became available, we took the plunge

caption TK

We invested our savings and became proud owners of a lakeside burger and po'boy shop.

We knew my fiancé would be the head chef and manage day-to-day operations. I expected to keep my office job and help serve customers on the weekends. Fate had other plans, though, and I was laid off right as the deal went through.

Now working on the business full time, I still help take orders and serve food, but I also handle a wide range of administrative tasks, from running payroll to paying county liquor taxes.

I also handle marketing efforts, like designing promotional fliers and managing our social media. Plus, I fill in wherever and whenever I'm needed — whether that means stocking food deliveries, mopping floors, coordinating events, or making fries.

The road forward hasn't always been easy, but I love my new career

caption TK

We knew the restaurant business was notoriously challenging, and we saw that firsthand our first summer in operation.

Fully staffed, we opened for both lunch and dinner, but because our space mainly consists of outdoor seating, lunch service was largely empty during weeks of 90-degree heat.

The next season, we pivoted, limiting operations to late afternoon and evening hours and leaning into showcasing local musicians on weekend nights to make the most of prime patio hours.

Through the whole experience, I've learned how much I enjoy variety in my workweek. It's also been incredible to become a more active member of my community — I've gotten to know neighbors, donated meals to local sports teams, and exhibited artists' paintings on the walls.

Being new entrepreneurs has been a process of constant learning and frequent adjustments, but five years later, we have no regrets — just a lifestyle and business we love.

Read the original article on Business Insider

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创业故事 小城镇生活 餐饮经营
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