Fortune | FORTUNE 07月14日 20:49
Stacey Abrams shares a warning for companies that go back on their DEI promises: ‘It costs you’
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文章探讨了在特朗普政府收紧对多元化、公平性和包容性(DEI)项目审查的背景下,企业如何应对其DEI政策。前佐治亚州州长候选人Stacey Abrams警告企业,仅仅为了迎合政治环境而改变DEI政策是不可取的,长期来看会适得其反。文章提到了坚守DEI政策的Costco作为正面例子,并指出那些为了短期利益而牺牲DEI承诺的企业,最终可能导致孤立某些群体。文章还揭示了Target等公司因减少DEI投入而面临的抵制和负面影响。

⚠️ Stacey Abrams认为,企业为了迎合政治压力而改变DEI政策是短视行为,长期来看会损害企业利益。

🤝 Abrams指出,消费者对企业的DEI承诺非常关注,企业不能孤立地运营,其行为会影响其声誉和市场表现。

👍 Costco的案例表明,坚守DEI政策对企业是有利的。该公司董事会拒绝了反DEI的股东提案,强调包容性的重要性。

📉 文章提到,一些公司因减少或取消DEI项目而面临客户抵制和销售额下降的风险,如Target等。

Since the Trump administration started cracking down on DEI programs at the start of this year, many companies have scrambled to either dismantle or obscure their DEI programs. But former gubernatorial candidate for the state of Georgia Stacey Abrams has a word of warning for corporations changing their policies to placate a new political order: it won’t stop here.

“This notion that simply complying a little bit stops at the water’s edge is antithetical to every history we have ever written, and it costs you,” she said on a panel at NYU School of Law on July 11. Abrams now runs America Pride Rises, an organization dedicated to defending and expanding DEI. “It may not cost you in the short term, but in the long term.”

Abrams argues that the companies who have previously made DEI commitments, only to reverse them a few years later, will end up isolating certain groups in the process. These companies are “not operating in silos,” she added, because consumers are paying attention. That includes federal contractors who have been ordered by President Trump to do away with their DEI policies, or lose out on the government’s business. 

“I’m also less sympathetic to multi-billion dollar corporations that are concerned about losing a few contracts when they’re willing to sacrifice whole communities for that purpose,” said Abrams. 

Major companies like Target have faced boycotts and criticism from customers for reducing or eliminating their DEI initiatives, leading to dips in traffic and missed sales expectations recently. But Abrams noted Costco as an example of a company that’s stood by their DEI policies. Earlier this year, the company’s board directors unanimously asked shareholders to vote down an anti-DEI shareholder proposal, which they did by a margin of 98%. The board said the organization is “rooted in respect” and that inclusion is “appropriate and necessary.” 

It’s these kinds of moves that Abrams points out as necessary to advocating for DEI programs are not only legal, but advantageous for organizations. 

“Costco has always been grounded in this responsibility. Therefore, irrespective of the change, they never had to change their policies, they never had to promote who they were. They simply are. And we can see the distinction between Costco and other institutions.”

Brit Morse
brit.morse@fortune.com

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