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Marc Benioff says the narrative that AI will end white-collar jobs is wrong
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Salesforce 首席执行官 Marc Benioff 认为人工智能将从根本上改变 Salesforce 的业务,但他并不认为 AI 会大规模消灭白领工作。Benioff 预计 AI 将“从根本上增强劳动力”。他提到,公司暂停了今年对工程师、律师和客户服务代表的招聘,以便让 AI 提高生产力。与此同时,Salesforce 正在增加销售相关的招聘,以满足客户部署 AI 的需求。Benioff 认为,AI 将极大地促进中小型企业的发展。

🤖 Benioff 认为 AI 将“从根本上增强劳动力”,而非大规模取代白领工作。他表示,他对 AI 的看法与科技行业的其他看法形成对比。

⏸️ Salesforce 暂停今年对工程师、律师和客户服务代表的招聘,以便整合 AI 提高生产力。Benioff 认为,这有助于公司更好地利用 AI 的生产力。

📈 Salesforce 正在增加销售相关的招聘,以满足客户部署 AI 的需求。这表明公司正在积极调整其业务以适应 AI 的发展。

🚀 Benioff 预计 AI 将推动中小型企业(SMB)的“激增”,因为 AI 极大地提升了它们的能力。他认为,AI 将为 SMB 带来更多发展机遇。

Salesforce CEO Marc Benioff

Marc Benioff said that while artificial intelligence is drastically reshaping Salesforce, it doesn't mean that it will wipe out white-collar workers.

"That isn't how I see AI," Benioff, Salesforce's CEO, told Atlantic CEO Nicholas Thompson during a recent onstage interview at the 2025 AI for Good Global Summit. "Maybe they have AI, I don't have. But in the AI I have, it's not going to be some huge mass layoff of white-collar workers, it is a radical augmentation of the workforce."

Benioff's broader view of AI contrasts with how other in tech view the next decade. Anthropic CEO Dario Amodei, who was not mentioned directly during Benioff's appearance, has said AI may eliminate half of entry-level, white-collar jobs within the next five years.

People need to get past this type of general "fear," Benioff said.

"When I'm talking to our customers, I'm not hearing them say, "Oh, now I'm laying off these people because this A,B,C technology increase because of AI.' So, I think we need to somehow shed the fear of what that all means."

For his own company, Benioff says he's paused Salesforce's hiring of engineers, lawyers, and customer service agents for the year so the company can "let AI productivity really take hold."

"Right now, for engineering organization, because of the incredible productivity opportunity, for AI in engineering this year, let's take some time to actually incorporate that in so we're not focused on hiring another thousand, 2,000, 3,000 engineers," he said.

At the same time, Benioff said Salesforce is ramping up sales-related hires due to customer demand to deploy AI. That's likely because, in his view, we're on the edge of "a radical explosion in small and medium businesses."

"You're just going to see a lot more SMBs and a lot more general business and mid-market business, because their capabilities are radically amplified by the AI," he said.

Read the original article on Business Insider

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