在6月，备受期待的任天堂Switch 2发布后，纽约一家GameStop因使用订书机损坏了游戏机，引发了“订书门”事件。随后，GameStop将这次意外转化为营销机会，将订书机及其他相关物品放在eBay上拍卖，所得款项将捐给儿童奇迹网络医院。拍卖品包括被订书机损坏的Switch 2（已修复）、带订书机痕迹的盒子、订书机本身，以及“精心取出的”订书钉。拍卖迅速升温，GameStop首席执行官Ryan Cohen甚至承诺如果竞标超过六位数，将亲自参与。拍卖将于7月16日结束，目前竞标已接近25万美元。

🕹️ 6月，任天堂Switch 2发布后，纽约GameStop因订书机损坏游戏机引发争议，被称为“订书门”事件。

💰 GameStop将此事件转化为营销机会，在eBay上拍卖相关物品，包括已修复的Switch 2、带痕迹的盒子、订书机和订书钉，拍卖所得将捐给儿童奇迹网络医院。

📈 拍卖迅速升温，竞标价格已接近25万美元，GameStop首席执行官Ryan Cohen承诺参与拍卖，并提供额外奖励，增加了拍卖的吸引力。

A New York City-based GameStop damaged a Nintendo Switch 2 console with a stapler in June.The viral mishap upset fans who had already weathered a tariff-related delay.Now, bidding for the "staplegate" items has reached nearly $250,000 on eBay.

An innocuous black stapler became public enemy No. 1 for some New York City-based gamers after it damaged a Nintendo Switch 2 at a local GameStop in June.

Now, GameStop has turned that viral mishap into a marketing opportunity: That same stapler, and some additional items, are now selling on eBay for nearly $250,000 as part of a GameStop-organized charity auction.

As of Saturday, there were almost 300 bids.

"Let's consider this GameStop's version of 'corporate accountability,'" a GameStop spokesperson told Business Insider.

The saga — dubbed "staplegate" — began last month when the highly anticipated Nintendo Switch 2 became available to the public. It had been a long road for fans, who were introduced to the original Nintendo Switch eight years ago and were forced to weather a tariff-related delay on the newest version of the popular gaming console. The Nintendo Switch 2 sells for $499.

While many fans received their Nintendo Switch 2 orders without fuss, some said their consoles arrived damaged with puncture holes on the screen. The culprit was a lone stapler at a Staten Island GameStop used to secure the receipts to the console boxes.

Although GameStop replaced the damaged consoles, the company spokesperson said it wanted to "turn the snafu into something for a good cause."

The winning bidder will receive four items: a stapled Nintendo Switch 2 (now fixed), the console's box with stapler marks, the stapler, and the "carefully extracted" staple.

The winner will also get a very personal item from GameStop CEO Ryan Cohen, who said in an X post on Wednesday that he'd include his underwear in the auction if bids surpassed six figures.

They did. By Thursday, Cohen told his X followers that if the auction reached seven figures, he'd "fly the winner to Miami, take them to McDonald's for lunch and personally deliver my preowned underwear."

The GameStop spokesperson said the decision to auction the items was a no-brainer.

"It pitched itself, honestly. Once the story took off, the stapler basically demanded an agent," they said.

Fortunately, tracking down the stapler wasn't difficult.

"We asked nicely and it was surrendered peacefully to our social media and marketing team," the spokesperson said, adding that the response has "exceeded our expectations."

All proceeds from the auction will go to the Children's Miracle Network Hospitals. GameStop will stop accepting bids on July 16.