据报道，苹果公司有望赢得从明年开始的F1赛事在美国的转播权。目前，ESPN拥有这些权利，但苹果似乎愿意支付比ESPN更高的费用。这将是苹果的第三个体育赛事流媒体协议，但尚未涉及NFL比赛。苹果此前曾凭借赛车电影《F1》取得票房成功，现在看来它将进一步涉足这项运动，很可能达成转播F1赛事的协议。苹果的出价至少为每年1.5亿美元，而ESPN似乎无意匹配或超越这一报价。F1在美国的受欢迎程度正在上升，Netflix的纪录片系列“Drive to Survive”在2019年的推出功不可没，ESPN的平均F1赛事观看人数约为130万，是2018年的两倍多。尽管如此，ESPN似乎认为可以将资金用于其他地方。苹果在媒体项目上的支出似乎毫不犹豫，继续涉足职业体育，但尚未投资NFL的转播权。

🏎️ 苹果公司似乎是竞标F1赛事美国转播权的主要竞争者，目前的转播权由迪士尼旗下的ESPN持有。

💰 苹果已提交一份报价，每年至少支付1.5亿美元，从2026年开始转播比赛，而ESPN似乎不会匹配或超越这一报价。

📈 F1在美国的受欢迎程度正在增长，这在一定程度上归功于Netflix的纪录片系列“Drive to Survive”，ESPN的平均F1赛事观看人数约为130万，是2018年的两倍多。

🏈 尽管苹果在体育流媒体方面有所投入，但尚未投资于NFL的转播权，NFL是美国最受欢迎的电视节目。

Apple looks like it's going to win the rights to stream F1 races to Americans starting next year.ESPN currently owns those rights, but Apple is apparently willing to pay much more than ESPN is willing to pony up.This will be the third sports streaming deal Apple has done. But it has yet to stream NFL games — by far the most popular programming in America.

Apple had a box-office hit with "F1," the car-racing movie. Now it looks like it's going to double up on the sport, with a likely deal to stream Formula 1 races.

The tech company appears to be the leading bidder for the US rights to show F1 races. The rights are currently held by Disney's ESPN.

Apple has submitted a bid worth at least $150 million a year to stream the races starting in 2026. And ESPN isn't going to try to match or beat that, according to a source familiar with negotiations.

So barring a last-minute change, it looks like Apple, which already has deals to stream some pro baseball games, and all of Major League Soccer's games, will have a third sports streaming offering next year.

Reps for Apple and ESPN declined to comment. I've asked F1, as well as its owner, Liberty Media Group, for comment. The Financial Times previously reported Apple's interest in F1; Puck previously reported the size of the bid.

Formula 1 has traditionally been very popular outside the US, and more or less unknown inside America. That started to change with the debut of Netflix's "Drive to Survive" docuseries about the sport in 2019, and now ESPN says the average F1 race generates about 1.3 million viewers — more than double what it was doing in 2018.

But ESPN, which was reportedly paying around $85 million a year for its current F1 rights, appears to have concluded that it can spend its money more effectively elsewhere. It's also notable that Netflix, which looked at F1 rights back in 2022 (when it was still insisting it wasn't interested in streaming sports, which is no longer true), doesn't seem to have bid aggressively this time around. Interest from other suitors was also reportedly muted.

Meanwhile Apple, which doesn't seem to worry about spending when it comes to its media projects, continues to dabble in pro sports. But it has yet to invest in rights for the NFL — by far, the most popular programming on American TV, full stop.