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Swiss watch brands are raising prices, and it's driving buyers to the resale market
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二手名表市场在经历数年下跌后,目前正逐渐趋于稳定。劳力士、卡地亚等品牌的强劲需求是主要推动力。由于瑞士品牌面临31%的关税,零售价格上涨,促使消费者转向二手市场。摩根士丹利分析师认为,高昂的零售价格将继续推动消费者购买二手手表,从而对二手市场价格产生积极影响。尽管如此,市场复苏主要集中于劳力士、百达翡丽等蓝筹品牌。二手市场在2022年中期开始下跌,但近期价格跌幅已有所收窄。

⌚️二手名表市场价格正在企稳:在经历了数年的下跌后,二手手表的价格正在逐渐趋于稳定。摩根士丹利分析的数据显示,2025年第二季度,二手手表价格仅下跌0.3%,为13个季度以来的最低季度跌幅。

📈 零售价格上涨推动消费者转向二手市场:由于瑞士手表品牌在美国提高价格,摩根士丹利分析师预计更多消费者将转向二手市场。关税的增加是导致零售价格上涨的原因之一。

🌟 劳力士和百达翡丽等品牌表现突出:二手市场的需求主要集中在劳力士、百达翡丽、欧米茄和卡地亚等蓝筹品牌。摩根士丹利报告指出,劳力士和百达翡丽在第二季度的二手市场表现尤为出色,反映了它们受欢迎的程度。

Patek Philippe is among the luxury brands driving stabilization in the pre-owned watch market.

Looming tariffs are creating a cushion for the pre-owned watch market after a challenging two years.

As Swiss watch brands raise prices in the US, Morgan Stanley analysts said they expect more consumers to turn to the secondary market.

Prices of pre-owned watches fell 0.3% in the second quarter of 2025, the lowest quarterly rate of decline in 13 quarters, according to data from pre-owned watch research platform WatchCharts that Morgan Stanley analyzed.

Demand for brands like Rolex, Patek Philippe, Omega, and Cartier helped stabilize the secondary market.

Prices in the secondhand market have been falling since mid-2022.

However, most of the leading Swiss watch brands, including Rolex, have recently raised prices in the US, likely in response to higher tariffs, Morgan Stanley said in its report. Many of the biggest names in luxury watches hail from Switzerland, which is facing a 31% tariff. All of the brands tracked raised retail prices in the US last quarter, the analysts said.

"While the precise effect of US tariffs on retail sales remains unknown, we expect higher retail costs will continue to push consumers toward the secondary market and have an uplifting effect on prices," the analysts wrote in a report on Tuesday. "This may help to accelerate secondary market recovery, though likely at the expense of retail sales."

The higher retail prices aren't lifting all boats in the secondary market. Demand is largely concentrated with blue-chip brands.. Outside Rolex, Patek Philippe, Omega, and Cartier, the secondary market saw steeper price declines.

Still, one pre-owned watch dealer, Bob's Watches, told Business Insider in June that business was like running a "candy store." The marketplace's sales jumped 20% from March to the end of May.

According to the Morgan Stanley report, Rolex and Patek Philippe in particular outperformed in the secondary market in Q2, reflecting their popularity.

Read the original article on Business Insider

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二手手表 劳力士 百达翡丽 市场分析
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