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'A little numb' to tariffs and 'very resilient': How CEOs are describing American consumers
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在最新一季度的财报季中,美国各行业CEO们分享了他们对消费者行为的观察。尽管经济环境有所改善,但消费者支出仍受到多种因素的影响。Delta航空CEO认为消费者对贸易战相关的消息“麻木”了,旅游需求保持稳定,但预订模式有所改变。Ralph Lauren的CEO则表示,核心消费者展现出韧性,对品牌产品的需求依然强劲。然而,Conagra的CEO指出通货膨胀持续影响消费者,导致他们更加注重价值。Carmax的CEO认为消费者压力有所减轻,但对未来仍持谨慎态度。Kroger的CEO则预测消费者在今年剩余时间内将保持谨慎,并采取相应的促销策略来应对。

✈️Delta航空CEO Ed Bastian认为,消费者对贸易战相关的消息已经“麻木”,旅游需求稳定。尽管预订模式有所改变,消费者倾向于在更接近出行日期时才制定计划,但整体旅游需求依然存在。

👔Ralph Lauren CEO Patrice Louvet观察到核心消费者展现出韧性,对品牌核心产品的需求保持强劲。这表明,尽管外部环境存在不确定性,但部分消费群体仍保持着较高的消费意愿和能力。

💰Conagra CEO Sean Connolly指出,持续的通货膨胀正在影响消费者,导致他们更加关注价值。消费者正在调整他们的消费行为,寻找更具性价比的商品,这反映了经济不确定性对消费决策的影响。

🚗Carmax CEO Bill Nash观察到消费者压力有所减轻,但对未来仍持谨慎态度。消费者对未来的看法可能略微不那么乐观,但这种情绪并未完全体现在购买行为上,这表明消费者的信心正在逐步恢复。

🛒Kroger CEO Ron Sargent预计消费者在今年剩余时间内将保持谨慎,并采取相应的促销策略。为了应对这种谨慎情绪,Kroger正在推出更简单的促销、优惠券和更低的价格,以吸引消费者。

 

Another earnings season has kicked off, and that means CEOs are providing their perspectives on consumer spending.

They're also talking about the broader economic environment, which has improved but remains uncertain in many respects.

Here's what CEOs are saying so far as the earnings season kicks into full gear.

Delta CEO Ed Bastian sees an "incredibly stable" environment
Delta CEO Ed Bastian

Delta reinstated its 2025 profit outlook, a sign that dovetails with CEO Ed Bastian's view that the current environment is "incredibly stable."

Consumers, Bastisan told Bloomberg, have become "a little numb" to headlines about trade wars.

Bookings are not where Delta forecast they would be at the start of the year, but they have stabilized.

"People are still traveling," Bastian told CNBC. "What they've done is they've shifted their booking patterns a little bit. They're holding off making plans until they're a little closer in to their travel dates. And so that's shifted some of our bookings and yield management strategies."

Ralph Lauren CEO Patrice Louvet sees "resilient" consumers
Ralph Lauren CEO Patrice Louvet

Tariffs may be in fashion, but that hasn't dampened demand, Ralph Lauren CEO Patrice Louvet said.

"Our core consumers are actually still very resilient," Louvet said. "When you look at the part of our lineup that is responding really nicely right now, it's our core products."

ConAgra CEO Sean Connolly sees consumers under pressure
Conagra CEO Sean Connolly

ConAgra CEO Sean Connolly says inflation is still affecting his company's bottom line. Its persistence means consumers are being forced to adjust, too.

"Consumer sentiment remains under pressure," Connolly said in recorded remarks before the food and snack company's earnings call. "The cumulative impact of inflation and economic uncertainty has led to value-seeking behaviors becoming even more pronounced."

Carmax CEO Bill Nash sees "less stressed" consumers
The sign of a CarMax dealership is pictured in Duarte

Carmax CEO Bill Nash says consumers are "less stressed," but that doesn't mean there's a fully optimistic outlook.

"I would say from a consumer sentiment standpoint, they're probably a little less positive about the future, but I don't think it necessarily showed up so much in the buying habits at this point," Nash said on Carmax's earnings call.

Kroger CEO Ron Sargent sees cautious consumers
A customer is loading his truck after shopping at a Kroger grocery store.

Kroger CEO Ron Sargent said consumer confidence remains down. In an uncertain environment, he said, shoppers are looking for deals.

"I think in terms of the consumer, we expect the consumer to remain cautious throughout the year," Sargent said on Kroger's earnings call. "And we're responding to that with simpler promotions, coupons, lower prices, and a lot of on-brand choices."

Sargent said Kroger continues to see more consumers shop at the store versus opt for a night out.

"They're making more frequent trips to the store," he said. "The average basket is less. When you look at spend in total, I think it's been very stable."

Read the original article on Business Insider

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消费者行为 CEO观点 经济环境 通货膨胀 消费趋势
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