It's official: Prime Day 2025 is live. And this time, instead of 48 hours of non-stop shopping action, you have 96 hours to smash that "Add To Cart" button and put Amazon's free return policy to the test.

That's right, two days of deals just weren't enough for Amazon. In 2025, Amazon's signature sale is back for four whole days of marathon shopping. Prime Day 2025 runs from Tuesday, July 8 to Friday, July 11, and we'll be providing live updates from start to finish.

The Mashable team is fully caffeinated and ready to bring you all of the top deals, the latest Prime Day news, details on competitor sales, and stock alerts. From record-low prices on flagship products from Amazon, Sony, and Samsung, to under-the-radar finds from our tech reporters, you'll find the biggest highlights of the sale right here.