Mashable 07月11日 00:07
YouTube to update monetization policies as it battles AI content farms
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YouTube计划更新其合作伙伴计划(YPP),以更好地识别和限制AI生成及重复内容在平台上的盈利。新政策旨在打击那些通过AI生成或批量生产的、内容低质量的视频,包括AI诈骗视频、第三方广告和虚假信息。尽管如此,YouTube明确表示,使用AI来改进内容的频道仍有资格获得盈利,更新主要针对大规模生产和重复内容。 此举反映了YouTube对维护平台内容质量的决心,尽管具体细则尚未公布,但预计将于2025年7月15日生效。

🤖YouTube更新了其YPP政策,旨在更好地识别和限制AI生成及重复内容。这一更新旨在应对平台上AI生成内容激增的问题,特别是那些低质量、重复和可能包含欺诈信息的视频。

📅新政策将于2025年7月15日生效,但具体细节尚未公布。此前,YouTube已禁止对大规模生产和重复内容进行盈利,新政策是对现有规定的完善和强化。

💡YouTube明确表示,新政策并非针对所有使用AI的频道。使用AI来改进内容的频道,例如那些通过AI增强视频质量的频道,仍有资格获得盈利。

📢YouTube的此次更新反映了其对维护平台内容质量的承诺。此举旨在提升用户体验,减少虚假信息和低质量内容对平台的影响。

💰YouTube长期以来一直在努力打击低质量内容,但现有政策未能有效解决AI生成内容的问题。新政策的出台,有望更有效地阻止此类频道通过广告获利。

YouTube is trying to be better at spotting and demonetizing AI-generated and mass-produced videos, with an anticipated update to its YouTube's Partner Program (YPP) that will clarify what is and what isn't "inauthentic" content. It's a move that could tee up a platform-wide charge against AI slop.

A preliminary update to the program's monetization policies reads:

In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload “original” and "authentic" content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what “inauthentic” content looks like today.

The exact language of the new policy has yet to be released.

The company later clarified that the policy isn't exactly a crackdown on channels, like those that primarily post videos reacting to and providing commentary on other media, or entirely "faceless" channels. These won't be penalized by the update if they already qualify for monetization. "This is a minor update to YouTube's longstanding YPP policies to help better identify when content is mass produced or repetitive. This type of content has already been ineligible for monetization for years, and is content viewers often consider spam," said Rene Ritchie, head of editorial for YouTube and YouTubeInsider.

Even so, existing policies have failed to address the widespread proliferation of AI-generated content and repetitive, clickbait-style "slop" channels, including the spread of AI-generated scam videos, third-party advertisements, and misinformation. The platform has often been slow to demonetize channels farming such content, which have been cashing in on ad revenue over months and even years.

Many users rejoiced the new policy online, incorrectly referring to the update as a complete demonetization of AI-generated spam content and re-uploads (which is, technically, already in place). Others mislabeled it as a policy that will only allow creators who use their "real" voices and likenesses to monetize their channels. YouTube, which has invested heavily in its own generative AI features, clarified that channels that are "using AI to improve their content" will still qualify.

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YouTube AI内容 YPP 内容审核 盈利政策
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