本期Decoder节目探讨了AI公司如何进行产品宣传。主持人Alex Heath与Meaning公司的创始人Ellis Hamburger展开对话，Ellis曾为多家AI初创公司提供营销服务，分享了他对AI公司宣传策略的独特见解。节目中，他们讨论了AI公司在产品展示方面的常见做法，以及如何有效地向公众介绍和推广AI技术。此外，节目还涉及了Ellis Hamburger的职业经历和与The Verge的渊源。

🗣️ 节目主持人Alex Heath邀请了Meaning公司的创始人Ellis Hamburger作为嘉宾，共同探讨AI公司如何进行产品展示和营销。

💡 Ellis Hamburger作为Meaning公司的创始人，为多家AI初创公司提供营销服务，拥有丰富的行业经验和独特的视角，能够深入分析AI公司的宣传策略。

🤝 节目中，主持人与嘉宾讨论了AI公司在产品展示方面的常见做法，以及如何向公众介绍和推广AI技术，揭示了AI公司宣传背后的思考和策略。

🔗 节目还提及了Ellis Hamburger的职业经历，包括他曾在The Verge工作，以及他与多家科技公司的合作关系，为听众提供了更全面的背景信息。

Welcome to Decoder! I’m Alex Heath, Deputy Editor at The Verge and author of the Command Line newsletter. This is the first in a series of Thursday Decoder episodes that I’ll be hosting while Nilay is out on parental leave.

I’ve been covering AI a lot at The Verge, and I’m excited to start sharing some of the conversations I regularly have with leaders in the space here. The plan is for each episode to focus on a specific theme, from the rise of deepfakes to how AI is reimagining the browser. 

This week, I’m focusing on how AI companies talk about what they’re building. My guest is Ellis Hamburger. He’s the founder of Meaning, a marketing firm that works with a lot of buzzy AI startups. Ellis actually used to work at The Verge shortly after it first launched in 2012, when he covered the early mobile app boom. 

Now, he’s in the trenches with a lot of AI startups, helping them figure out how to present their products to the world. That gives him a pretty unique perspective.

First, some disclosures: Ellis has a lot of clients that we cover at The Verge, including Nothing, Raycast, Readwise, Daylight, Friend, Mainframe, Tolan, and more. He also previously worked at The Browser Company and Snap. We recorded this episode together in Los Angeles, and as you’ll probably be able to tell, Ellis and I have been friends for a long time. 

I’ve always found Ellis to be an original thinker, and I hope you find our conversation as interesting as I did.

If you’d like to read more on what we talked about in this episode, check out the links below:

Meaning | Ellis HamburgerSocial media is doomed to die | The VergeI used the ‘cheat on everything’ AI tool and it didn’t help me cheat on anything | The VergeHideo Kojima sees Death Stranding 2 as a cautionary tale | The VergeApple heard your complaints about the Liquid Glass | The Verge

_{Questions or comments about this episode? Hit us up at decoder@theverge.com. We really do read every email!}