arXiv:2507.06268v1 Announce Type: cross Abstract: Information technology is in the midst of a revolution in which omnipresent data collection and machine learning are impacting the human world as never before. The word "intelligence" is being used as a North Star for the development of this technology, with human cognition viewed as a baseline. This view neglects the fact that humans are social animals, and that much of our intelligence is social and cultural in origin. A related issue is that the current view treats the social consequences of technology as an afterthought. The path forward is not merely more data and compute, and not merely more attention paid to cognitive or symbolic representations, but a thorough blending of economic and social concepts with computational and inferential concepts, in the service of system-level designs in which social welfare is a first-class citizen, and with the aspiration that a new human-centric engineering field will emerge.