Fortune | FORTUNE 前天 07:34
Apple’s AI efforts ‘have struck midnight’ and the only way it can stop getting further behind is acquiring Perplexity, analyst Dan Ives says
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根据Wedbush Securities的Dan Ives的说法,苹果在人工智能领域正面临落后局面,唯一的追赶方式是收购AI初创公司Perplexity。Ives认为,尽管苹果公司内部文化致力于自主研发卓越产品,但显然无力独立开发AI。竞争对手正在超越苹果,而苹果在技术上的进展相对缓慢。Ives建议苹果收购Perplexity,即使需要支付高额费用,因为Perplexity的AI技术在引用信息来源方面取得了显著进展,并且推出了AI浏览器Comet。然而,收购也面临隐私方面的挑战,以及苹果公司在收购方面的谨慎态度。

🍎 分析师Dan Ives认为,苹果在AI领域落后,无法自主研发AI。他认为苹果应该收购Perplexity来迎头赶上。

🚀 Perplexity是一家AI初创公司,以其在AI回应查询时引用文章和其他信息来源而闻名,并推出了AI浏览器Comet。

🤔 收购Perplexity对苹果来说,可能会面临隐私方面的考虑。苹果公司习惯于为其产品(如iMessage和FaceTime)提供端到端加密,需要解决Perplexity的运行方式问题。

💡 Ives认为,收购Perplexity可以显著提升Siri的功能,使其成为更多人接触AI的主要方式。苹果与Perplexity的结合,将对AI领域产生巨大影响,并可能与ChatGPT竞争。

Apple is falling behind in the AI race, and the only way it can catch up is by buying the AI startup Perplexity, according to a top analyst.

Dan Ives of Wedbush Securities said it’s clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products internally. In recent days, some of Apple’s top AI talent has also been poached by increasingly aggressive AI talent recruiter Meta, Bloomberg reported.

Meanwhile, competitors are increasingly outdoing the company.

“Apple is at a highway rest stop on a bench watching this 4th Industrial Revolution race go by at 100 miles an hour,” wrote Ives in a Wednesday note.

Apple did not immediately respond to Fortune‘s request for comment.

Ives was more hopeful about Apple’s AI prospects in January, despite writing that the company was facing a “fork in the road” year on the technology. At the time, he highlighted Apple’s clearest advantage in the AI arms race: its existing base of 1.5 billion iPhones and 2.3 billion iOS devices used by people around the world. 

In his Wednesday note, Ives struck a more apprehensive tone, adding Apple still retained the advantage of its widespread devices and could eventually win the AI race, but that its “window is narrowing.” Apple’s most recent WWDC, its annual event for showcasing new tech, also “was a snoozer,” Ives wrote, and barely mentioned AI.

“Apple is way too behind and does not have the AI technology to compete. The clock has struck 12, they need to acquire Perplexity or risk getting further behind,” Ives told Fortune in an email.

Even if Apple has to pay around double what it is currently worth, it should acquire Perplexity, he wrote. The San Francisco-based startup, reportedly worth $14 billion, has made strides among AI enthusiasts for citing links to articles and other information when its AI responds to queries. Perplexity on Tuesday also launched Comet, an AI-based web browser, for select subscribers, in its latest effort to compete with tech giants Google and Microsoft

Yet, Tomasz Tunguz, the founder of Theory Ventures, which invests in early-stage enterprise AI startups, said acquiring Perplexity would come with myriad privacy considerations for Apple. The company is used to providing end-to-end encryption for products like iMessage and FaceTime, and would need to find a solution for how Perplexity would run, either locally or on a secure cloud architecture.

“They would need to have a lot of confidence they could build an architecture from end to end that had that privacy component,” Tunguz told Fortune.

Kevin Novak, founder and managing partner of early-stage AI investment firm Rackhouse Ventures, said it’s unclear whether a large acquisition would work for Apple. The company has tried to maintain the pro-building ethos of Steve Jobs for much of its history, and has been shy to acquire. Among its largest acquisitions was its $3 billion purchase of Beats electronics in 2014.

“This would be challenging for any company, but especially given Apple’s sort-of corporate ethos around perfectionism, may be especially challenging for Apple,” Novak told Fortune.

Still, Ives, for his part, said he believes Perplexity could be a natural fit for Apple and could especially help level up Siri to make it many people’s most frequent exposure to AI. 

“If Apple acquires Perplexity, the combined forces of Cupertino with Perplexity would be a game changer on the AI front and rival ChatGPT given the scale and scope of Apple’s ecosystem,” wrote Ives in the note.

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