All Content from Business Insider 07月10日 01:23
The career rise of Linda Yaccarino, from NBCU intern to leading Elon Musk's X before stepping down
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本文讲述了琳达·亚卡里诺的职业生涯,从她在NBCU的实习生经历开始,逐步攀升至X(前身为Twitter)的首席执行官。她曾在Turner Broadcasting和NBCUniversal担任重要职位,并在特朗普和拜登政府任职。在X的两年任期内,她经历了公司更名、广告商流失等挑战,最终于2025年7月9日宣布辞职。文章回顾了她的职业轨迹,强调了她在广告行业的深厚背景和她在X期间所扮演的关键角色。

🎓 亚卡里诺毕业于宾夕法尼亚州立大学,主修电信专业。她早年在NBCU实习,后来在该公司担任高管,为她在媒体行业的职业生涯奠定了基础。

📺 在Turner Broadcasting System的近20年时间里,亚卡里诺升任执行副总裁/首席运营官,负责广告销售、市场营销和收购。这段经历为她积累了丰富的行业经验。

🏢 亚卡里诺在NBCU担任全球广告和合作伙伴关系主席,负责超过2,000名员工,管理超过1000亿美元的广告销售额。她还推动了NBCU进军数字流媒体领域。

🚀 2023年5月,亚卡里诺离开NBCU加入X,担任CEO。在她任职期间,X经历了更名和广告商流失等挑战。尽管面临挑战,她努力吸引广告商回归。

🤝 亚卡里诺曾在特朗普和拜登政府任职,体现了她在政治和商业领域的广泛人脉。她在X的两年任期于2025年7月9日结束,她宣布辞去CEO职位。

Yaccarino left NBCU in May, 2023 to join X, which was then still called Twitter.

Linda Yaccarino made waves when she announced she was stepping down as the CEO of X on July 9, 2025, but her career didn't start in the tech space.

From decades at Turner Broadcasting, to climbing the ladder at NBCUniversal, to becoming chief executive of X, Yaccarino has climbed the advertising ladder.

Here's a quick breakdown on her path to — and now away from — X.

Yaccarino is a graduate of Pennsylvania State University.

The Pennsylvania State University campus

According to her LinkedIn, Yaccarino was a liberal arts student who studied telecommunications between 1981 and 1985.

She had an early internship at NBCU, where she eventually worked decades later.

Linda Yaccarino was an intern at NBCU. Years later, she served as an executive at the company.

Yaccarino told Salesforce in an interview that she arrived on her first day as a "bright cheery new intern," but soon learned that the company didn't have a record of her in its system and she ended up on the media planning team.

"That's where the love affair was born," Yaccarino said of her interest in working in the media industry.

Yaccarino spent nearly 20 years at Turner Broadcasting System.

Yaccarino spent nearly two decades at Turner Broadcasting System.

She spent nearly 20 years at Turner, formerly known as Turner Broadcasting System, eventually rising up to the role of executive vice president/chief operating officer of advertising sales, marketing and acquisitions.

Yaccarino worked there until late 2011.

Yaccarino worked at NBCU for 11 years.

Yaccarino spent 11 years at NBCU.

An NBCU "boomerang" return hire, Yaccarino once again worked at NBCU after leaving Turner.

She began her second chapter at the company as its president of cable entertainment and digital advertising sales.

She eventually became the company's advertising chief.

She rose through the advertising ranks.

Throughout her time at NBCU, Yaccarino rose to become the company's chairperson of global advertising and partnerships. She oversaw around 2,000 employees who produced more than $100 billion in ad sales, according to her old company profile page.

At NBCU, Yaccarino was key to the company's push into digital streaming.

Yaccarino was instrumental in pushing NBCU into the streaming world.

Yaccarino was a strong advocate for NBCU's foray into streaming television through the service Peacock.

She also worked to keep NBCU competitive with Big Tech companies like Meta and Google.

In May 2023, Yaccarino announced that she had resigned from NBCU "effective immediately."

Yaccarino left NBCU in May, 2023 to join X, which was then still called Twitter.

In a statement at the time, Yaccarino said that "it has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team."

Elon Musk announced Yaccarino's role at Twitter the same day she announced her resignation.

Musk announced that Yaccarino would become CEO of X, then known as Twitter.

Musk made the announcement on what was still Twitter at the time: "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology."

He called her "smart, fair and reasonable" in a separate post after some conservatives on Twitter had criticized her ties to the World Economic Forum, an annual event for executives and influential figures in Davos, Switzerland.

Yaccarino also worked with President Donald Trump and President Joe Biden's administrations.

Yaccarino worked in both Trump and Biden's administrations.

She served on a sports fitness and nutrition council for two years after Trump appointed her to the role in 2018.

In 2021, she worked with the Biden administration on an educational COVID-19 ad campaign.

She was CEO of X during a chaotic two years.

Yaccarino led X during a tumultuous two years.

Musk renamed Twitter to X one month into Yaccarino's tenure, and she led the company during a tumultuous time.

She oversaw the platform during an advertiser exodus, working to convince advertisers to return. Advertisers began to return under her leadership, but Musk's changes to X — including loosening content moderation — continue to pose potential challenges.

Yaccarino announced she's stepping down as CEO of X on July 9, 2025.

Yaccarino made the announcement in a post on X: "I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable."

She hasn't indicated what she plans to do next.

Grace Kay contributed to reporting.

Read the original article on Business Insider

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