To keep it real, Amazon's TV deals during Prime Day have often been overshadowed by Best Buy or Walmart's competing sales. But things are much more heated in 2025. Amazon has brought a truly robust list of worthwhile TV deals to the table, making it a genuine competitor this year.
As expected, we're seeing deals on Amazon's various 4-Series and Omni Fire TVs, of course. But Amazon is putting a lot of emphasis on cheap QLEDs from other brands like Insignia and Hisense, with many discounts reaching new record-low pricing. A lot of the top deals are on new 2024 and 2025 models that were too new for a big discount during past sales events, including some of Samsung's newest premium QLED and OLED TVs.
We're tracking all of the worthwhile Prime Day TV deals below, organized by size and then by price. All TVs chosen below have 4K resolution and LED backlighting at the least. If any model bumps up to 8K resolution or QLED or OLED lighting, we'll note it specifically.
Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Amazon's exclusive invite-only deals are marked with a 📨.
Best Prime Day TV deal overall
Why we like it
The cheapest 65-inch QLED TV we're clocking at Amazon this Prime Day isn't an Amazon TV. It is still a Fire TV, but oddly enough, it's from Insignia — a Best Buy brand.
If you have trouble picturing the difference between an LED and QLED TV in your head, this is your chance to try an XL QLED out at home without severely overspending. The Insignia QF series has been garnering quite positive customer reviews on picture quality and color vibrancy. At this price, it's probably not going to have the same pop as some of the premium QLEDs out there, but you'll definitely notice the quantum dot difference compared to your old TV, especially during daytime viewing.
42-inch to 50-inch TV deals
LG 42-inch C5 OLED 4K TV — $1,096.99 $1,396.99 (save $300) ✨🔥
Insignia 43-inch F30 Series 4K Fire TV — $149.99 $199.99 (save $50)
Amazon 43-inch 4-Series 4K Fire TV — $219.99 $329.99 (save $110 with Prime)
Amazon 43-inch Omni Series 4K QLED Fire TV — $294.99 $439.99 (save $145 with Prime) 🔥
Hisense 50-inch QD6 QLED 4K Fire TV — $246.99 $329.99 (save $83) 🔥
Amazon 50-inch 4-Series 4K Fire TV — $259.99 $399.99 (save $140 with Prime) 🔥
Samsung 50-inch The Frame 4K QLED TV (2024 model) — $747.99 $1,297.99 (save $550) 🔥
55-inch TV deals
Insignia 55-inch F50 Series 4K Fire TV — $189.99 $349.99 (save $160 with Prime) 🔥
Hisense 55-inch QD6 QLED 4K Fire TV — $239.99 $379.99 (save $140) 🔥
Amazon 55-inch 4-Series 4K Fire TV — $339.99 $519.99 (save $120) 🔥
Amazon 55-inch Omni Series 4K Fire TV — $339.99 $549.99 (save $210)
Amazon 55-inch Omni Series 4K QLED Fire TV — $364.99 $499.99 (save $135) 🔥
Hisense 55-inch QD7 QLED 4K TV — $357.99 $499.99 (save $142) 🔥
Samsung 55-inch Q7F QLED 4K TV (2025 model) — $449.99 $527.99 (save $78)
Hisense 55-inch U7 QLED 4K TV (2025 model) — $597.99 $899.99 (save $302) 🔥
Samsung 55-inch QN70F Neo QLED 4K TV (2025 model) — $699.99 $897.99 (save $198) 🔥
Samsung 55-inch The Frame QLED 4K TV (2024 model) — $797.99 $1,497.99 (save $700) 🔥
65-inch and 70-inch TV deals
Insignia 65-inch F50 Series 4K Fire TV — $279.99 $449.99 (save $170) 🔥
Hisense 65-inch QD6 QLED 4K Fire TV — $369.99 $499.99 (save $130) 🔥
Amazon 65-inch Omni Series 4K QLED Fire TV — $449.99 $719.99 (save $270 with Prime) 🔥
Roku 65-inch Plus Series QLED TV — $448 $649.99 (save $201.99)
TCL 65-inch QM6K QLED 4K TV — $547.99 $698 (save $150.99)🔥
Hisense 65-inch U7 QLED 4K TV (2025 model) — $797.99 $1,499.99 (save $702) 🔥
LG 65-inch C5 OLED 4K TV — $1,796.99 $2,696.99 (save $900)
Samsung 65-inch S85D OLED TV (2024 model) — $997.99 $1,897.99 (save $900) 🔥
Samsung 65-inch The Frame 4K QLED TV (2024 model) — $1,197.99 $1,997.99 (save $800) 🔥
Sony 65-inch Bravia 9 Mini LED QLED 4K TV — $2,498 $2,999.99 (save $501.99) ✨
Sony 65-inch Bravia 8 II QD OLED 4K TV — $2,998 $3,499.99 (save $501.99) 🔥
75-inch and 77-inch TV deals
Toshiba 75-inch C350 Series 4K Fire TV — $429.99 $649.99 (save $220)
Hisense 75-inch QD6 QLED 4K Fire TV — $529.99 $699.99 (save $170) 🔥
Amazon 75-inch Omni Series 4K QLED Fire TV — $569.99 $1,099.99 (save $530) 🔥
Hisense 75-inch QD7 QLED 4K TV — $599.99 $799.99 (save $200) 🔥
Samsung 75-inch The Frame 4K QLED TV (2024 model) — $1,497.99 $2,997.99 (save $1,500) 🔥
LG 77-inch C5 OLED 4K TV — $2,796.99 $3,696.99 (save $900) 🔥
Sony 75-inch Bravia 9 Mini LED QLED 4K TV — $2,998 $3,499.99 (save $501.99) ✨🔥
85-inch and up TV deals
Toshiba 85-inch C350 Series 4K Fire TV — $599.99 $1,199.99 (save $600) 🔥
Hisense 85-inch QD7 QLED 4K TV — $899.99 $1,299.99 (save $400) 🔥
TCL 85-inch QM6K QLED 4K TV — $998 $1,499.99 (save $501.99)🔥
Samsung 85-inch Q60D QLED 4K TV — $997.99 $1,697.99 (save $700) 🔥
Hisense 85-inch U6 Series Mini LED QLED 4K TV (2025 model) — $1,199.99 $1,999.99 (save $800)
Hisense 85-inch U7 QLED 4K TV (2025 model) — $1,598 $2,499.99 (save $901.99) 🔥
Hisense 85-inch Canvas QLED 4K TV — $1,997.99 $3,999.99 (save $2,002) 🔥
Hisense 85-inch U8 Mini LED QLED 4K TV (2025 model) — $2,197.99 $3,498 (save $1,300.01) 🔥
Samsung 85-inch The Frame 4K QLED TV (LS03D) — $2,997.99 $4,297.99 (save $1,300)
Sony 85-inch Bravia 9 Mini LED QLED 4K TV — $3,998 $4,799.99 (save $801.99) 🔥
