All Content from Business Insider 07月08日 14:08
I had lunch at the McDonald's on track to be the world's busiest. It felt like a polished coworking space with a side of fries.
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本文聚焦位于香港金钟中心的麦当劳分店,这家店高峰时段每小时接待超过1000名顾客,有望成为全球最繁忙的麦当劳。作者亲身体验了这家店的午餐时段,详细描述了点餐流程、食物特色以及顾客群体。文章还介绍了该店的内部设计和特色产品,例如Shake Shake Fries和Uji Bubble Latte。通过采访顾客,揭示了这家麦当劳受欢迎的原因,包括便利性、一致的品质和舒适的氛围。这家店不仅是快餐店,更像是一个融合了工作和休闲的场所,体现了香港快节奏的生活方式。

🏙️ 金钟中心麦当劳位于香港最繁忙的交通枢纽之上,地理位置优越,客流量巨大。该店在高峰时段每小时服务超过1000名顾客,有望成为全球最繁忙的麦当劳。

🍟 菜单上的特色产品包括Shake Shake Fries和Uji Bubble Latte。Shake Shake Fries于2005年在香港首次推出,顾客可以根据自己的喜好添加调味包。Uji Bubble Latte则是一款冰镇抹茶拿铁,搭配有嚼劲的珍珠。

👨‍💼 这家麦当劳的内部设计经过了重新装修,拥有未来感十足的氛围,设有72英尺长的数字屏幕,并提供多种座位选择。店内顾客群体多样,包括上班族、家庭和自由职业者,许多人将这里作为临时办公场所。

⏱️ 尽管顾客众多,但点餐和上菜速度很快。作者在自助点餐机前等待的时间不到两分钟,从下单到拿到餐点仅用了7分钟。顾客可以通过App提前点餐,以节省排队时间。

💬 顾客选择这家麦当劳的原因包括便利性、一致的品质和舒适的环境。对于一些人来说,这里是快速解决午餐的好去处;而对于另一些人来说,这里是廉价、舒适且快速的工作场所。

Faye Bradley grabbed lunch at Hong Kong's Admiralty Centre McDonald's — the second busiest branch in the world.

I live near what may soon be the busiest McDonald's in the world: the Admiralty Centre location in Hong Kong's central business district.

I'm not a die-hard McDonald's fan, but the hype around this particular branch piqued my curiosity. What does fast food look — and taste — like at hyperspeed

I decided to find out over lunch.

In a LinkedIn post shared by Hong Kong McDonald's in March, the company said its Admiralty Centre branch has averaged about 1,000 customers an hour during peak times since 2015. That's roughly 17 meals a minute, or one every 3.6 seconds.

The current record holder is the Liverpool Street branch in London, a Hong Kong McDonald's representative told me.

A representative from McDonald's UK was unable to confirm the ranking and wrote that "information about comparative sales and volume is not something we would usually share publicly."

But with its newly redesigned lobby, built to handle more than 1,200 guests an hour, the Hong Kong location felt like one I had to check out for myself.

The self-order kiosks at McDonald's had short lines, and the author made it to the front in under two minutes.

A visit to the Golden Arches

The Admiralty Centre location sits just above one of Hong Kong's busiest transit hubs — a "super interchange" connecting four major railway lines. It's prime real estate for a high-volume McDonald's.

I showed up with a friend at around 12:30 p.m. on a Thursday last month, right in the middle of the lunch rush.

It was packed, but surprisingly smooth. Most people seemed to have ordered ahead through the app, and even the self-order kiosks had short lines. I only waited behind two or three people, and we made it to the front in under two minutes.

Colors on the curving digital screen change throughout the day.

Interior design upgrade

In addition to being Hong Kong's flagship location, the restaurant recently got a makeover. The revamp, unveiled in May, coincided with its 50th anniversary.

I was born and raised in Hong Kong, but this branch has been here longer than I have.

The 9,000-square-foot space gave off a futuristic vibe, thanks largely to a 72-foot-long curving digital screen that shifts color throughout the day.

Seating ranges from round tables with lounge-style chairs to long dining counters with high stools, diner-style booths, and more.

The order included burgers, fries, McWings, McPops, and an iced Uji Bubble Latte.

From touchscreen to tray

After browsing the menu on the screen, we ordered two burgers, Shake Shake Fries, McWings, McPops, and an iced Uji Bubble Latte.

Both the fries and the drink are regional menu items: the latte is an iced green tea with milk and chewy tapioca balls, while Shake Shake Fries are regular McDonald's fries served with a seasoning packet and paper bag. I added the honey barbecue flavor I'd chosen and gave the bag a good shake

Shake Fries were first served in 2005 in Hong Kong.

Hong Kong was the first place to serve the fries, debuting them in 2005.

The bill added up to 176 Hong Kong dollars, or $22.40.

I figured the lunchtime rush might slow things down, but true to the "fast food" name, our order was ready in just seven minutes. Surprisingly, there was no chaos.

Despite every table being taken when we arrived, turnover was fast. People ate, left, and I could always spot a seat opening up.

It moves like clockwork.

Despite the lunchtime rush, it was easy to find seats.

A fast food glow-up

Looking around, the place is a microcosm of Hong Kong life: white-collar workers in button-downs, grandmas feeding grandkids, teenagers FaceTiming with fries in hand.

It's the fanciest McDonald's I've ever set foot in, and definitely the one most packed with office workers.

There may not be a singing manager like Richie Rich Walker at the Liverpool Street branch (yes, it's true, look him up on Instagram), but this one has a surprising air of class.

I never thought I'd describe a McDonald's as bougie. At least for McDonald's standards.

The diners at this McDonald's looked like they were in meetings.

A few tables appeared to double as casual work meetings. At one nearby table, I spotted a man in a blazer chatting with people who seemed to be his colleagues. They were all munching on Big Macs.

It resembled a coworking space, as if WeWork and a high-end airport food court had a love child. Plenty of people were in suits: half deep in meetings, the other half probably pretending not to eavesdrop. It's hard to resist when you're sharing tables.

I didn't see any laptops, but plenty of people were treating their phones like mini offices. They were scrolling, messaging, and even jumping on video calls.

The place had a transactional energy, like productivity came with a side of fries.

Lunchtime regulars at Hong Kong's Admiralty Centre McDonald's.

Meet the regulars

I had expected to see more people. A 17-year-old employee told me that the outlet's busiest hours are usually between noon and 1:30 p.m. "Sometimes there aren't enough tables, and people have to wait 30 minutes," he said.

Luckily for me, this was not the case when I visited.

During lunch, I spoke with people about what keeps them coming back.

For a 38-year-old clerk, it's the fries and proximity. "I come about twice a month," she said. "I always order ahead on the app, so I skip the line."

A 46-year-old French expat working in insurance likes the consistency: "It's always fast, always the same. I come two to three times a month for a Big Mac meal."

Others, like a freelance designer in his 40s, use the spot as a casual office. "I don't have a workplace, so I come here to eat and relax. It's cheap, comfortable, and fast. It works for everyone."

The Admiralty Centre McDonald's sits just above one of Hong Kong's busiest transit hubs.

When this McDonald's closed for renovations earlier this year, it had already served over 24 million customers, along with 4 million packs of fries, 7.5 million McNuggets, and 2.3 million cups of coffee, according to the LinkedIn post.

"I'm so proud that in just one month since reopening, the team shattered records — unmatched customer satisfaction, record-breaking table service, endless compliments," Randy Lai, CEO of McDonald's Hong Kong, wrote on LinkedIn.

As a kid, McDonald's meant Happy Meals and birthday parties. These days, it feels more like a coworking lounge. McDonald's is evolving, and in a city where time is money, it's doing it fast.

Read the original article on Business Insider

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