Fortune | FORTUNE 10小时前
Sean “Diddy” Combs’s business empire collapse: Dormant fashion brand, failed Hulu series, and relinquished control of alcohol brands
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文章聚焦嘻哈界重量级人物Diddy(Sean Combs)的法律困境及其对事业的影响。他虽未被判犯有敲诈勒索和性交易罪,但因卖淫相关罪名被定罪,面临牢狱之灾。文章详细探讨了他的商业帝国如何因指控而瓦解,包括Revolt TV的退出、Sean John品牌的消失、以及与Diageo的合作破裂。同时,文章也分析了Diddy的音乐事业,Bad Boy唱片公司的现状,以及流媒体音乐的表现。此外,文章还提到了Diddy的财富风险和新创公司Empower Global的命运。

🎤 Diddy因涉嫌违反联邦《曼恩法案》被定罪,该法案禁止跨州运送人员从事卖淫活动,面临牢狱之灾,这标志着他事业的重大挫折。

📺 Diddy的商业帝国遭受重创,包括Revolt TV的退出、Sean John品牌的消失以及与Diageo的合作破裂,反映了公众形象受损对商业合作的负面影响。

🎵 尽管Diddy的音乐作品仍在各大流媒体平台播放,且在审判期间一度出现流媒体播放量增长,但其音乐事业的未来仍不明朗,Bad Boy唱片公司也受到冲击。

💰 Diddy面临多起性侵犯诉讼,他已支付2000万美元与前女友Cassie和解,但其他诉讼仍在进行中,其资产可能面临风险。

🛍️ Diddy推出的旨在支持黑人企业家的在线市场Empower Global,在2023年面临品牌合作方终止合作,反映了其商业项目的可持续性受到负面新闻的影响。

Combs, 55, who is one of the most influential figures in hip-hop history, was acquitted Wednesday of racketeering conspiracy and sex trafficking charges but convicted on prostitution offenses. Prosecutors painted a dark portrait of the mogul, with witnesses taking the stand to allege a pattern of violence and detail drug-fueled sex parties he reportedly called “freak-offs” or “hotel nights.”

Combs was convicted of flying people around the country, including his girlfriends and paid male sex workers, to engage in sexual encounters, a felony violation of the federal Mann Act. He could still be sentenced to prison for as long as a decade.

Here’s a closer look at how Combs’ business portfolio and public image have crumbled under the weight of the allegations.

What has happened to Combs’ business empire?

Before Combs was arrested and charged, his major business ventures had collapsed: He stepped down and later fully divested from Revolt TV, which was founded in 2013. The network offered a mix of programming focused on hip-hop culture, R&B music, social justice and documentaries.

He also reportedly lost a Hulu reality series deal and saw his once-iconic fashion brand Sean John vanish from Macy’s shelves.

After surveillance footage surfaced last year showing Combs physically assaulting singer Cassie, his then-girlfriend, in 2016, consequences mounted: New York City revoked his ceremonial key, Peloton pulled his music, Howard University rescinded his honorary degree and his charter school in Harlem cut ties.

Last year, Combs settled a legal dispute with Diageo, relinquishing control of his lucrative spirits brands, Ciroc and DeLeón. While many of his ventures have unraveled, his music catalog — for now — remains intact.

Where does Combs’ music stand?

Bad Boy Records may be synonymous with 1990s icons like The Notorious B.I.G., Faith Evans, Ma$e, and 112, but Combs kept the label relevant before his arrest with high-profile releases.

In 2023, Combs dropped “ The Love Album: Off the Grid,” which was his first solo studio album in nearly two decades, and Janelle Monáe released her critically acclaimed project “ The Age of Pleasure ” through Bad Boy. Both albums earned Grammy nominations, with Monáe’s effort recognized in the prestigious record of the year category.

Ahead of the “The Love Album” release, Combs made headlines by returning Bad Boy publishing rights to several former artists and songwriters, years after he was criticized for how he handled their contracts.

Bad Boy Records remains operational, but the label has been significantly shaken by Combs’ legal firestorm and it hasn’t announced any major upcoming releases.

Last week, a surprise EP called “Never Stop” released by his son, King Combs, and Ye (formerly Kanye West), showed support for the embattled mogul. The project was released through Goodfellas Entertainment.

Bad Boy Records remained active through 2022, backing Machine Gun Kelly’s “Mainstream Sellout” under the Bad Boy umbrella. He was a producer on MTV’s reality television series “Making the Band,” and “Making His Band,” launching the careers of artists like the girl group Danity Kane and male R&B group Day 26.

Could Diddy’s fortune be at risk?

Combs has been sued by multiple people who claim to have been victims of physical or sexual abuse. He has already paid $20 million to settle with one accuser, his former girlfriend Cassie. Most of those lawsuits, though, are still pending. It isn’t clear how many, if any, will be successful, or how much it will cost Combs to defend himself in court. Combs and his lawyers have denied all the misconduct allegations and dismissed his accusers as out for a big payday.

Federal prosecutors had informed the court that if Combs is convicted, they would seek to have him forfeit any assets, including property, “used to commit or facilitate” his crimes. It was not immediately clear following the verdict how prosecutors would proceed or whether asset forfeiture would be part of a sentence imposed by the judge.

How is Diddy’s music faring on streaming?

Despite the legal turmoil surrounding Combs, his music catalog remains widely available on major streaming platforms including Spotify, Apple Music and Amazon Music. None of the streamers have publicly addressed whether they plan to adjust how his music is featured.

Interestingly, Combs’ music saw a roughly 20% boost in U.S. streaming between April and May 2025, his biggest monthly spike this year, according to Luminate. The numbers jump coincided with key moments in the trial, including testimonies from Cassie and Kid Cudi.

However, there was a slight drop-off with a 5 to 10% decrease in June compared to the previous month’s streams.

Streaming makes up a fraction of an artist’s revenue and is calculated through a complicated process called “streamshare.” Most artists see very little pay from digital services.

What happened to other businesses like Sean John?

Sean John, founded in 1998, has gone largely dormant, with its presence disappearing from major retailers like Macy’s. There are no clear signs of a relaunch on the horizon.

In 2023, Combs launched Empower Global, an online marketplace designed to uplift Black-owned businesses and strengthen the Black dollar. He positioned the platform as a modern-day “Black Wall Street,” backing it with a reported $20 million of his own investment.

The platform debuted with 70 brands and planned to expand by onboarding new Black-owned businesses each month, aiming to feature more than 200 by year’s end.

However, as 2023 came to a close, several brands cut ties with Empower Global. It was reported that some cited disappointing performance and growing concerns over the misconduct allegations surrounding Combs.

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