It may not have escaped your attention that there's a new film about motorsport called F1: The Movie. It's a return-to-racing story with elements you'll have seen before, just maybe with other sports. A driver has been looking to slay his personal demons. There's a wise veteran, an impatient rookie, and an underdog team with its back to the wall. Except this time, the backdrop is the multicolored circus of Formula 1, seen close up at 200 mph.
Backed by Apple and made by people responsible for high-energy productions like the recent Top Gun: Maverick, the film takes advantage of some of those same ingredients. For one, the filmmakers got an all-access pass from the powers that be, filming on the actual Formula 1 grid during 2023 and some of 2024. Having seven-time champion Lewis Hamilton as a producer helped with that. And the filmmakers were able to capture remarkable footage in the process thanks to powerful cameras that are now much smaller than the versions they strapped to some US Navy fighter jets.
The movie comes with a prebuilt audience, one that's grown enormously in recent years. The Drive to Survive effect is real: Motorsport, particularly F1, hasn't been this popular in decades. More and more young people follow the sport, and it's not just among the guys, either.
