The Wall Street Journal @WSJ

Nala has 4.5 million Instagram followers and loads of endorsements. She’s a cat. Matching that success with your pet won’t be easy. https://t.co/u2H1j54OEN

www.wsj.com

How to Make Your Pet an Online Star

Lots of people think their adorable dog or cat could become a pet influencer—and make their owners lots of money. A few actually succeed.